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VP, Campaign Operations
3 months ago
At MagicLinks, we believe that social video is magic As leaders in delivering data-driven video influencer campaigns at scale, we connect our community of 35K+ engaged, diverse creators with leading brands to drive sustainable and meaningful engagement and growth. By combining our proprietary data-driven recommendation system, Match Intelligence, with our team's expertise, we strive to transform the digital ecosystem with authentic, impactful video influencer marketing.
As the first and only B Corp-certified social commerce company and a member of 1% for the Planet, MagicLinks is committed to being a force for good. We ranked in the top 20% of the annual Inc. 5000 list of the fastest-growing private companies in America and have been recognized by the Los Angeles Business Journal as one of the Best Places to Work in LA. We work hard, move fast, and have a ton of fun along the way. Join us
About the Role
Are you ready to lead the charge in revolutionizing the Creator Economy? MagicLinks is on the hunt for a dynamic and visionary VP, Campaign Operations to spearhead our team of innovative minds. If you thrive in early stage companies, have a knack for turning ideas into impactful campaigns, and possess a passion for creator role is tailor-made for you
Full-time Location: Remote
Must reside in the following select states: AZ, CA, FL, GA, IL, IA, KS, MD, MA, MI, MN, MO, NY, NC, OH, OR, TN, TX
Responsibilities
Lead and Grow High Performing Teams
- Lead the Campaign Operations team who are responsible for all campaigns serving a varied portfolio of brands
- Lead the Account Management team who own the strategic growth and overall quality/health of the business of key client relationships
- Foster a team environment anchored in our values, prioritizing the performance and development of your direct and indirect reports
Client Services
- Develop a deep understanding of our clients' businesses and target audiences, and in close collaboration with partner teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
- Ensure campaign performance and continuous improvement, including high quality work output across all deliverables while adhering to deadlines and budget parameters of the full life cycle of the program
- Oversee and evolve a set of best-in-class tools and processes for creator identification, contract negotiation, FTC compliance, content strategy, measurement, and ROI analysis
- Provide client counsel on the best influencer and creator content strategies, using data to build a story creating new opportunities for our clients
- Participate and be positioned as the influencer strategy lead on new business RFP
Executive Leadership
- Strong cross functional communication with Sales, Marketing, Product and Creator Growth teams ensuring a best in class experience for Brands and Creators
- A key contributor to Company strategy discussions about the future of social commerce, digital media, technology
- Represent a creator-first point of view as a partner in executive decision making
Minimum Qualifications
- 5+ years experience in creator economy, from brand, platform, and/or agency perspective
- 7+ years in a leadership role of a high-performing team, with the proven ability to develop and grow talent
- Experience directly managing campaign performance, working with creators directly
- Experience driving operational excellence through customer oriented KPI's
- Experience working at an early stage company
- A business growth mindset and desire to build teams, grow accounts and bring in new prospects
- Proven ability to use data and insights to create more opportunities and contribute to business strategy
- Excellent customer service skills and written, verbal, and visual communication skills
- High cultural competency understanding Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
- Experience working with product organization to improve operational processes and software development and rollout
Preferred Qualifications
- Experience managing a P&L
- 3+ years experience in affiliate marketing
- Extensive agency or client-based sponsorship account management experience.
Total Rewards
- Competitive Salary Range ($170K-$210K) + Bonus + Equity
- Comprehensive healthcare package for all full-time employees
- 401K with a Company Match
- $125/month Wellness Perk
- Unlimited PTO + 15 Company Holidays (+ your birthday off)
- Fully paid parental leave
- Opportunities for professional development and growth within the organization
Our salary ranges are determined by role and level of experience relevant to the job. The range displayed on each job posting reflects the range for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
A Few Words on DiversityWe're equally committed to diversity, equity and inclusion in our workplace and in how we show up in this world. To us, diversity means recognizing that different views and experiences are as important as those we're already familiar with. It means taking radical ownership of the things we affect as individuals and as a company - including even inherited ways of doing things which may be destructive or biased and which we must work to change. It means looking at the world and making sure we embody as many of its best qualities as we can, and striving for that as a matter of principle, not as a marketing goal we check off a list.
This is how we strive to practice: We define diversity as making sure (1) our table represents people from varying backgrounds, (2) inclusion as making sure our people have a seat at the table, and (3) equity as making sure our people have the same means to get to the table in the first place. Externally, we apply the same policies to partnerships, marketing, and product development.
Ultimately, diversity goes beyond what we look like, who we are, who we love or how we think. Diversity is shorthand for an integrity-driven way of operating and growing every single day, and we wouldn't have it any other way.
