Director, Social Creative
1 month ago
SUMMARY:
The primary focus of this position is to build Social Creative and manage direct reports in the development and execution of M·A·C Cosmetics' global creative social strategy and the execution of the content native to each platform. The Director, Social Creative is an agile creative storyteller, experienced in creating breakthrough social content, driving conversional assets, and elevating heroes as well as benefits and claims. This role requires an experienced individual who consistently demonstrates 360 thinking, develops modern stories, understands the platforms, and can manage a creative team.
·Develop social creative strategy, social first content, campaign launch ideas for social, and content execution to amplify brand messaging and drive earned media value across TikTok, Instagram and key global social channels ·Create awe-inspiring, creative content/campaigns that resonates with target audiences across New Product Launches, Organic content and paid social ·Bring creative innovation to MAC's TikTok, Instagram as well as key social channels and stimulate the development of new ideas with the 360 creative teams ·Develop creative strategies and content to work natively with all global platforms, and work with regions to develop toolkits to elevate and amplify localized messages. ·Grow engagement and reach on TikTok ·Evolve and introduce new content formats for TikTok and key social channels ·Constantly strive for better, more innovative solutions across media channels ·Proactively track trends in culture, design, user experience, and social media ·Work collaboratively with marketing and analytics team to build iterative models ·Work with MAC Momentum (Production) team to develop evergreen and assets to support business goals ·Exhibit a broad understanding of the digital landscape, leading trends and changes in consumer behavior, identify social innovations to leverage on TikTok, Instagram and MAC's key social platforms ·Research and analyze industry trends and maintain knowledge of emerging technologies and creative techniques ·Oversee production process of social content ·Introduce new talent, vendors and agencies for video and digital projects ·Ability to program organic content and use collaborative tools to measure and manage ·Maintain visual and conceptual consistency with brand strategy for collections and apply to all digital mediums; maintain awareness of future programs and initiatives and how they relate to overall creative strategy ·Ability to handle more than one assignment at a time across the brand, and can adapt quickly to changing priorities ·Take ownership of deliverables and initiatives with acute attention to craft and detail ·Work collaboratively with Artistry and Education teams to bring How To content and strategies to life · Report to the creative lead and collaborate with cross-disciplinary teams Qualifications
·BA or BFA required ·8+ years of work-related experience ·Proven success across social media (personally or commercially) with metrics and case studies ·Extensive knowledge of Adobe Creative Suite; Indesign, Illustrator, Photoshop, After Effects ·Ability to work assertively and comfortably with a variety of people in various disciplines ·Familiarity of social programming and analytics tools ·Deep understanding of online and social media design ·Superior organizational and management Skills ·Understanding of all current trends; global fashion, beauty, design, art, music and culture ·Ability to work in a very fast paced environment and turn around superior creative work in extremely limited timelines ·Ability to manage, direct and inspire other team members ·Excellent typographic skills ·Knowledge and practice of filmmaking, animation, writing is a plus · Is self-motivated and resourceful with a positive, can-do attitude Job: Creative / Design
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 246130
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
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