Assistant Director of Marketing Strategy

3 weeks ago

College Park, Maryland, United States teamworkonline Full time

The Assistant Director of Marketing Strategy & Fan Experience will work as a member of the Intercollegiate Athletics Marketing Strategy & Fan Experience staff and serve under the direct supervision of the Director of Marketing Strategy & Fan Experience.

This individual will oversee marketing plan development and implementation, ticket sales, sponsor activation, and event presentation for Men's Soccer and Men's Lacrosse with a key focus on maximizing ticket revenue, increasing fan attendance, and enhancing the Maryland Athletics brand.


Additional responsibilities include:

The Assistant Director will also serve as the secondary contact for Men's Basketball and oversee the football student section and on-campus engagement

Additional responsibilities include:

Oversight of the student intern responsible for Gymnastics marketing, Oversight of Testudo's Kids Club, Women's Basketball and Olympic sport gameday operations assistance.

The Assistant Director will also serve on the "Terps After Dark'' planning committee and provide assistance with various duties as assigned by the Director of Marketing Strategy & Fan Experience and Associate AD of Marketing Strategy & Fan Experience.


Minimum Qualifications:
Bachelor's degree or equivalent education, experience, and training required in sports management, marketing, advertising or other related field.
Minimum of one (1) year of sports marketing experience.

Knowledge, Skills, and Experience:
Proficiency with all Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Photoshop. Ability to work flexible hours, including frequent evenings and weekends.

Preferences:
NCAA Division I sports marketing experience at a Power Five institution. Experience with revenue generating sports.

To Apply: Submit applications electronically at Search for position number For best consideration, applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at

Best Consideration Date: Apply by April 25, 2024.


The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment.

The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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