Senior Communications Officer, Email

4 weeks ago

Washington, Washington, D.C., United States Bill & Melinda Gates Foundation Full time
The Foundation

We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities. As a workplace, we're committed to creating an environment for you to thrive both personally and professionally.

The Team
The Channels & Audience Engagement team is responsible for managing and/or supporting the bulk of the foundation's flagship and ELT channels, the foundation's website, our email program, and our web-based storytelling platform, Ideas. Our work requires constant and close collaboration with stakeholders across and outside the foundation. Channels & Audience engagement sits within the broader Global Content & Campaigns team and, in turn, under the overarching Global Communications Division.

The Senior Communication Officer, Email and Web Content Strategy is a key member of the Channels and Engagement team in the Communications Division. The SCO leads editorial and technical strategy for the foundation's email subscriber programs, The Optimist and Portraits of Human Potential, as well primary digital storytelling platform, Ideas, which exists within The role involves a combination of high-level strategy and editorial direction, while also being "in-the-weeds" on execution as needed, whether that's oversight of email production and QA handled by our email agency partners, or working closely with our internal web producer to ensure every detail is ironed out for web publishing.

You should have expertise in three key areas:
  • Email and content marketing, particularly for an audience of influential individuals within the global health and development space (such as policymakers, government officials, media, academics).
  • Tech familiarity and expertise with coordinating and applying CRM, CMS, and email marketing systems.
  • And strong editorial judgement and a sense for stories, including experience working with writers and driving a strong editorial voice.


Reporting to the Deputy Director of Channels & Engagement, the position is based in Washington, D.C. or Seattle, WA

*This position is a limited-term position for 12 months. Relocation will not be provided.

Candidates who have directly led global email and content programs for story-minded news or advocacy organizations in the global development space are of high interest.

Candidates should also possess a strong instinct for project management, an ability to navigate a highly matrixed organizational setup with many partners; and should be able to confidently advocate for their editorial and strategic point of view while still soliciting and parsing input.

We anticipate about 20 percent of this role's time be on program strategy, execution, and insights; 40 percent on story development and working with writers, content team, and handling input across internal partners; and 40 percent on email/Ideas production management, including time spent in CRM and email software management. You should be equally comfortable working at a high strategic level as they are writing subject lines or building email sends.

Candidates should expect to work closely with internal and external partners to build a vibrant, global community of influential subscribers who engage with excellent, story-led content, becoming encouraged to act on issues ranging from global health to gender equality to climate change.

What You'll Do
  • Create and deploy an audience engagement strategy for email subscribers, including acquisition, retention, and activation phases, in collaboration with an external email vendor and internal paid media lead.
  • Partner with the measurement and insights team, which is also part of the Communication's Division, to better understand target audiences and draw insights from our ongoing work. Regularly communicate insights and use data to optimize and improve program performance.
  • Supervise key agency and vendor partners to regularly produce email sends, including being responsible for email content, building modules within email software, and leading approvals within the organization.
  • Manage a team of freelance writers to develop appropriate stories for our Ideas platform, ensuring a strong editorial voice and storytelling lens across Ideas content. Coordinate copy editing and deliver final copy for publishing.
  • Work with content leads and the web producer to ensure visual and narrative cohesion to all published storytelling content.
  • Act as institutional authority on email marketing standard processes and share expertise.
  • Work with the foundation regional and country offices to ensure thoughtful global expansion and representation of email programs and Ideas stories. Regular partner management with regions and local writers as an ongoing component of story development.


Your Experience

The ideal candidate will be a sharp, creative strategist and excellent writer/editor. They will be able to deliver an inspiring and engaging experience for email subscribers and web visitors. They will have direct experience in leading and building email sends within email software programs such as Pardot, as well as a working understanding of CRM systems such as Salesforce. Clear and compelling writing is an important requirement, as is a willingness to learn, optimize, and try new things. The foundation is a very collaborative environment. Successful candidates will enjoy and excel at working within matrixed and cross-functional teams. An understanding of the broader digital and communications landscape will be an asset, as well as having a strong sense of curiosity and excellent editorial judgment. Global experience is a plus.

Additional qualifications include:
  • Understanding standard processes in email and content marketing strategy
  • Proven ability to work in email software programs and CRM systems.
  • Demonstrated editorial judgment and experience working with writers that results in compelling story-led content.
  • Preference for international experience and shown cultural competency vis- à-vis areas of the globe where the foundation works.
  • Experience in a dynamic oriented environment with demonstrated ability to juggle multiple and contending demands while establishing priorities and providing continual attention to detail.
  • Demonstrated excellent written and oral communication skills, in positions requiring communication with a broad and diverse audience on a range of complex and technical issues.
  • Ability to offer creative solutions to complex problems and translate options into implementable solutions.
  • Demonstrated open-mindedness to new challenges and situations
  • Being a strong and valued "roll up your sleeves" teammate/colleague with a sense of humor and humility.
  • Passion for the foundation's mission.


Education and Experience
  • Bachelor's degree in relevant field.
  • A minimum of 7+ years of dynamic professional experience in a similar leadership role in communications, journalism, public policy, or a related field, including management experience, collaborative experience with a wide range of internal and external partners, and excellent communications skills.
  • Experience working in non-profit/public health, government, communications agency, news organization, or private sector organization is strongly preferred.
  • Direct experience supervising email programs including working in email marketing software and CRM systems.


*Must be able to legally work in the country where this position is located without visa sponsorship.

#LI-SC2

The salary range for this role is $166,300 to $249,500 USD. We recognize high-wage market differences in Seattle and Washington D.C., where our offices are located. The range for this role in these locations is $181,200 to $271,800 USD. As a mission-driven organization, we strive to balance competitive pay with our mission. New hires salaries are typically between the range minimum and the salary range midpoint. Actual placement in the range will depend on a candidate's job-related skills, experience, and expertise, as evaluated during the interview process.

Hiring Requirements

As part of our standard hiring process for new employees, employment will be contingent upon successful completion of a background check.

Candidate Accommodations

If you require assistance due to a disability in the application or recruitment process, please submit a request here.

Inclusion Statement

We are dedicated to the belief that all lives have equal value. We strive for a global and cultural workplace that supports ever greater diversity, equity, and inclusion - of voices, ideas, and approaches - and we support this diversity through all our employment practices.

All applicants and employees who are drawn to serve our mission will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, and prior protected activity.

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