public affairs specialist

3 weeks ago

Sioux Falls, South Dakota, United States Department Of The Air Force Full time
Summary

THIS IS A NATIONAL GUARD TITLE 5 EXCEPTED SERVICE BARGAINING UNIT POSITION.


This position is for a PUBLIC AFFAIRS SPECIALIST, PD Number T58109/T58041 and is part of the MT Air National Guard, 120 ALF WG.

(A copy of the PD can be obtained from HRO upon request.)

Selected candidates will NOT be required to be a member of the National Guard.

Selecting Official:
Col Maphies

Also advertised as:
T32 MT AF-24-148

T5 MT T CAT 1-6, Veterans' Preference DOES NOT apply)

Duties

Coordinates planning and development of complex, high level public affairs assignments in support of commander's programs and priorities.

Carries out public affairs tasks that support the wing commander's priorities through the integration of visual information, social media, community engagement, command information, communication planning, contingency/crisis response, media operations, environmental, security and policy review, and public affairs resource management activities.

Responds to requests for information, materials, and support, and plans and conducts community engagement activities with community officials and groups.

This includes providing and/or clearing material concerning controversial unit activities such as hazardous operations, costly acquisitions, and equal opportunity issues upon request by media representatives.

Maintains an active web/social media presence, provides visual information services for documentation and/or publicity purposes and plans and arranges news media coverage.

Evaluates the propriety and advisability of agency support of/participation in local activities, programs, and events.

For approved events, coordinates support requests from community and community groups, schools, news media organizations, and others to include requests for interviews, speakers, tours, bands, honor guards, and aviation support and support of local observances and celebrations.


Research, drafts, coordinates, produces, and reviews public affairs products such as, web-based content, photographs, videos, news and feature articles, news releases, talking points, fact sheets, briefings, speeches and scripts, newsletters, etc.

Items are designed with the objective of effectively communicating agency activities, programs, and policies to a variety of stakeholders.

Modifies standard methods and adapts approaches in developing new information materials aimed at enhancing the understanding of significant issues concerning agency programs.

Identifies potential problems or areas of friction and advises management officials concerning the causes of the problems and suggested methods for resolving them.

Confers with program specialists, action officers, and other subject matter experts to obtain the latest and most accurate information and imagery approved for public release.


Maintains effective working relationships with officials of various senior wing leadership, civic, news media, community groups, Department of Defense personnel, as well as local, state, and national government officials, and the general public.

Attends meetings and maintains professional contacts. Explains public affairs policies and procedures and resolves most problems that arise. Determines appropriate recommendations for unresolved issues and performs follow up. Participates in special assignments and projects.

Maintains effective relationships with DoD personnel, National, State, and local officials, State PAOs, who are critical target groups, needed to maintain effective working relationships and ongoing communications between the Wing and State.

Appointed as the Wing Visual Information Manager per current DoD directives. Stays abreast of current visual information methodology and technological developments. Manages budget and procures new equipment and supplies. Plans, organizes, and carries out the visual information program. Provides photographic editing and processing, and video support, for alert missions to include mishaps. Provides historical documentation support. Designs, creates, and assembles materials for presentations, publications, and exhibits. Selects visual materials used in the communication of information.

Designs the placement and appearance of visual materials, placement of text in relation to art; decides type styles and typographical effects, and plans effective use of color schemes, textures, and shapes in consideration of technical constraints to communication methods.

Provides guidance and acts as a liaison to visiting non-military organizational photo crews, to include public news media photographers, who request to conduct photography activities.

Creates new, adapts, or modifies accepted communication campaign formats to reach a target audience with a specific message. Selection of a communication campaign format is based on an analysis of targeted audience demographics and message content.

After an informational campaign has been implemented, solicited and unsolicited response data is gathered to assess campaign effectiveness in reaching the target audience.

If the campaign's results do not meet expectations, the incumbent identifies concern issues, develops alternatives, and after discussing these with the appropriate administrative personal, implements the most appropriate options.

Responsible for all social media build, research, and transmittal or information on social media platforms.

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