Product Marketing
4 weeks ago
Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.
Job OverviewThe Product Marketing Manager will have responsibility for the marketing of small wheel loaders and construction motor graders to support product demonstrations, competitive testing and training. The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers. Periodic overseas travel will be required to support future model development. The Product Marketing Manager is focused on assigned model sales expansion.
Key Job ResponsibilitiesIn conjunction with the Director, Products and Service - Construction, will develop annual Market Analysis report and product action plans. Describing in detail the sales results, goals that we achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years. Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu's position in the marketplace.
This role will provide high value technical sales support to the Regional Sales team, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, surveys, application recommendations and presentations to achieve sales and profit objectives. Lead, coordinate and execute new product introduction programs to include, sales material, competitive comparisons, training, and sales support. Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and customer Demo Days.
Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information. Develop appropriate action plans based on survey results.
Coordinate preparation and maintenance of marketing and advertising material for the assigned products. To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days.
Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities. Must have advanced Microsoft Excel skills with the ability to analyze data and make recommendations to management.
Qualifications/RequirementsUniversity degree (B.S./B.A.) in Engineering or Business required. Advanced degree (MBA) beneficial but not required. Ten years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experience. Strong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required). Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits. Position to be based out of our Chicago North American Headquarters. Relocation may be considered for the right candidate. Strong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementation. Consideration of next level role (Product Manager) may be considered only if the candidate can clearly demonstrate the appropriate level of commercial skills and related experience required.Additional Information
Will consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level position.
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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