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Sr. Account Executive, Sales
4 weeks ago
- Assist in developing and executing a sales plan
- Identify potential sponsors for Auburn Sports Properties through networking with the Auburn stakeholders and business partners, researching local, regional and national companies
- Work with Playfly Sports Properties and Auburn Sports Properties General Manager to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
- Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner's marketing goals
- Create sales proposals and draft/negotiate contracts
- Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
- Entertain and cultivate sponsors in non-game related settings
- Prepare end-of-year recaps for sponsors
- Represent Auburn Sports Properties, Auburn University, and Playfly Sports Properties in a professional manner
- Research sports sponsorship industry and stay current with relevant market trends and conditions
- Understand and leverage Playfly business units in order to leverage new business areas, leads, and categories
- Prospect, meet, and close new and renewal corporate sponsorships
- Other job-related duties as assigned
- Bachelor's degree required
- 3-5 years of direct sales experience in the sports multi-media environment required
- Experience with integrated and "conceptual" sales
- Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
- Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
- Demonstrated professional sales presentation skills
- Ability to lift up to 50 lbs.
- Ability to sit, stand, and walk-up stairs
- This role takes place in an office setting and is a sedentary role
- Be available for game days and evening athletic events and coaches shows
- Be available to travel for client presentations
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