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Manager - Database
4 weeks ago
- Establishes strategic direction for the Bally's Database Marketing area.
- Develops database marketing segmentation programs targeted to key audiences.
- Oversees the data input of customer prospects and is responsible for customer list generation process and prioritization.
- Develops database marketing segmentation programs targeted to key audiences.
- Works with the Information Technology staff in development and administration of databases that support all Marketing efforts and coordinates the analysis of results driven by marketing efforts with operations analysis.
Other duties as assigned or any reasonable request from any member of leadership.
Qualifications
Education
Bachelors of Marketing (preferred)
Experience
*Information Technology and Business Analysis skills preferred.
*Minimum 3-5 years' experience in leadership of Marketing, Advertising or Public Relations
*Must possess excellent project and people management skills.
*Professional written and verbal communication skills.
(preferred)
Licenses & Certifications
NJ Key License (preferred)
At Bally's Corporation, we are committed to promoting equal opportunities in employment and working conditions.
We believe passionately that employing a diverse workforce is central to our success. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business.
We do not discriminate on any status protected by the laws or regulations in the locations where we operate.
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New York, New York, United States Bally's Atlantic City Full timeEstablishes strategic direction for the Bally's Database Marketing area.Develops database marketing segmentation programs targeted to key audiences.Oversees the data input of customer prospects and is responsible for customer list generation process and prioritization.Develops database marketing segmentation programs targeted to key audiences.Works with the...
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