Strategy and Planning Senior Advisor, Enterprise Marketing

1 month ago

West Bloomfield Township, Michigan, United States The Cigna Group Full time

Primary Responsibilities

Leverage outside-in best practices and trends + inside-out needs to identify or establish, codify, and share the common threads across our marketing teams so that we operate more effectively and efficiently. Specifically:

  • Enterprise Marketing Transformation Strategy Refresh: Partner with Marketing SLT to identify, activate, and evolve the Big Bets and investments that will transform the marketing function to inspire and fuel growth.
    • Serve as official Enterprise Marketing lead within the Enterprise Multiyear Strategy Development Process:
  • Represent marketing in-person at the annual Summit and ensure the appropriate business marketing leaders are connected to the process
  • Post-Summit, partner with senior Marketing leadership to identify any Portfolio asks that will modernize the function; develop outside-in POV to support Portfolio asks, as-needed
  • Annual Planning: Drive a planning and execution process that is anchored on a shared business + marketing destination where teams collaboratively define the marketing strategies, objectives, programs, investments and success measures that will accelerate our enterprise and LOB priorities.
    • Develop the planning frameworks and tools our marketing peers use so that we have a consistent planning approach and outcomes
    • Facilitate at least two Shared Destination workshops between Marketing, Sales/Ops, and Product leads
    • Define a consistent approach to KPI and metrics setting – and tracking – across the Program Family Framework
  • Marketing Prioritization: Establish and activate quarterly sessions that drive prioritization and decision making across the marketing function based on business performance, status of our Marketing plans, and emerging market headwinds / tailwinds.
    • Develop Prioritization Matrix to help marketers prioritize resources in a consistent way
    • Partner across Marketing Ops and Marketing leadership to develop SLT-level growth platform-specific dashboards
    • Partner with Chief of Staff to design and facilitate growth platform-specific quarterly sessions

Core Qualifications/Competencies should include:

  • Candidate should possess a BA and have at least 7 years of relevant work experience (MBA preferred)
  • A natural systems-thinker with strong analytical and problem-solving skills; someone who can anticipate future needs from current information
  • In-depth knowledge of Marketing trends and best practices across the healthcare category and broader business landscape
  • Ability to organize and manage multiple priorities and/or projects using appropriate methodologies and tools
  • Excellent oral, written communication, and presentation skills; Ability to present complex information in succinct, meaningful ways
  • Ability to foster collaboration, value others' perspectives and gain support throughout the organization
  • Adaptable, flexible and able to lead / manage through change
  • Proven track record of delivering impactful and sustainable results
  • Strong business acumen, with proven ability to leverage knowledge base and resources to quickly come up to speed in new areas
  • Ability to work from a Cigna office 3 days a week, as requested by the business

Additional Competencies:

  • Goal-oriented and personally accountable; resourceful and self-directed
  • Interest in working with strategic information and ability to identify trends and derive business insights
  • Extremely detail oriented, with excellent organizational skills
  • Should work well under pressure and able to keep up in a fast-paced environment.
  • Ability to lead, influence and/or indirectly manage up or down as necessary
  • Experience leading talent development and/or training initiatives

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

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