Head of Marketing

4 weeks ago

Orange, California, United States Primerli Full time
About Primerli

Primerli is an early-stage, high-growth EdTech startup on a mission to raise the bar in digital learning. Let's face it: most professional learning content is notoriously low quality. It's boring, slow, and ineffective. At the same time, "content" elsewhere is more engaging than ever. At Primerli, we are taking the modern standards of structure, storytelling, and production quality and applying them to create learning content that is not just effective but also enjoyable. Humans are curious creatures - learning should be a delightful experience, and it can be.

We're starting this revolution with industry primers. Project-based work is growing across all sectors, with professionals applying their specific functional skills across clients in multiple industries. To succeed, these professionals must get up to speed fast, becoming experts on an industry overnight. Whether you're a consultant or freelancer, this currently results in a lot of time wasted doing desk research and reading long, boring industry reports - and you still have no idea what's going on.

That's where Primerli comes in. We partner with industry experts with decades of experience to distill their knowledge into bite-sized, animated content that is easy to understand and enjoyable to watch. In just one hour, our learners can gain a comprehensive understanding of the fundamentals of any industry, allowing them to ask informed questions, and serve their clients with confidence. We are creating the kind of learning content people want to binge-watch. See a sample video from our banking primer below.

The Role

This is a truly entrepreneurial leadership role with a heavy focus on driving growth. As part of our Founding Team, you'll support Primerli in building the marketing function that will raise Primerli's online profile. This role is best for someone who wants to join an early-stage company and have a "seat at the table" by setting the strategic direction of the company as well as gaining hands-on execution experience. Example day-to-day activities include:

  • Work closely with the rest of the Founding Team to build and lead Primerli's go-to-market strategy, driving our online presence, generating inbound leads, and creating pathways to customers in new industry verticals
  • Execute the go-to-market strategy with a hands-on approach, driving various digital marketing activities, including thought leadership, social media management, content marketing, etc.
  • Develop and execute a comprehensive content marketing strategy that leverages Primerli's content to drive organic/inbound sales interest
  • Utilize a hypothesis-driven approach to experiment with various marketing tactics that will support the go-to-market strategy across verticals
  • Build the necessary operating model and the infrastructure for Primerli's marketing function. Establish processes and metrics that will support improvement over time
  • Work with the Founding Team to proactively identify and then deliver growth opportunities that will help us realize our mission

Primerli is an early-stage, high-growth startup, making this role different from your typical corporate job in a few ways:

  • Do-it-all mindset: Founding Team members must move seamlessly from strategy to execution mode. In the last year, Primerli grew 8x, a feat made possible by our hardworking team (many of whom are ex-consultants like yourself) who were willing and able to roll up their sleeves and solve whatever problems came their way.
  • Dynamic scope: Being an early-stage leader means your responsibilities will change on a daily basis: in 6 months, you'll be writing your new job description
  • Equity compensation: a majority of the compensation will be equity, so this role is good for people interested in this type of risk-reward profile

While the company is based in California, you will be working remotely with a global team and reporting directly to the founder, who is a former BCG Principal with more than eight years of consulting experience across different geographies.

What we're looking for

Strong values: You care about others, not just yourself, and you see competitiveness as complementary, not a barrier, to showing compassion, kindness, and empathy

Entrepreneurial drive: You constantly challenge the status quo, come up with better ways to do things and take extreme ownership of your work. You are highly comfortable with ambiguity.

Get-stuff-done attitude: You are energized by action, can balance priorities, and can manage timelines. You have good judgment for when it's time to be fast and scrappy and when it's time to slow down and get things right.

Growth mindset: You value personal growth and helping others grow by giving and receiving transparent feedback

Marketing background and relevant experience: 5-7+ years of experience, including work in marketing, growth, and/or go-to-market (some SaaS marketing experience will be helpful)

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