Account Manager II
1 month ago
Job Description:
We are seeking a Account Manager II / Paid Search Specialist for a very important client.
looking for a results-driven individual who will oversee the Paid search accounts managed by our agency partners The Paid Search Specialist is a hands-on SEM expert that will be responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms The ideal candidate will have a proven track-record showcasing their ability to successfully take ideas from inception to completion In this role, you use your expertise to help company increase overall revenue and ROI of paid advertising.
- Act as Paid Search subject matter expert by driving continued innovation and industry best practices for company brands
- Monitor and analyze campaign performance, provide insights and strategic recommendations based on campaign results.
- Perform ongoing paid keyword discovery, expansion and provide optimization opportunities
- Monitor bid adjustments and optimal spend across different channels and keywords.
- Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tactics
- Build and maintain strong external relationships with agency partners, vendors and internal cross functional teams
- Stay current on industry updates, tools, trends and findings Incorporate those learnings and new opportunities where possible.
- Bachelor's degree in Marketing, Business, or a related field
- 4+ years of experience in paid search campaign management
- Deeply versed in planning, buying, and optimizing in Search platforms.
- Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager
- Strong analytical skills with an ability to derive actionable insights from data.
- Excellent communication skills, both verbal and written with an ability to make the complex simple
- Advanced Excel skills with ability to create pivot tables and perform v-lookups
- Ability to work in a fast-paced, dynamic environment.
- Organizational and time management skills
- Ability to work independently
- Pharma or healthcare experience is a plus
- Google Ads and SA360 certification
- Intermediate knowledge of MS Office (Word, Excel and PowerPoint)
The ideal candidate will possess the following qualities.
4+ years of experience in Paid Search Campaign management
3 Deeply versed in planning, buying, and optimizing in Search platforms
4 Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager, Excel and Power Point
5 Strong analytical skills
#Pando
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