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Personalization & Website Optimization Program Manager

3 months ago


Eagan, Minnesota, United States Thomson Reuters Full time

As part of our Digital Activation Team at Thomson Reuters, we are looking for an experienced Program Manager to join us in optimizing webpages and scaling personalized experiences. The Personalization and Website Optimization Program Manager is responsible for bringing order to the chaos that can be A/B testing, optimization, audience creation, and personalization efforts. To this end, you will ensure that our initiatives are effectively orchestrated at all levels and that they align with our strategies and objectives. Most excitingly, you will have the opportunity to help build Personalization as a program level capability from the ground up.

About the Role
In this opportunity as Personalization and Website Optimization Program Manager, you will:

  • Bring together cross functional teams (e.g., business units, engineering, product management, data/CPD) in the development of new personalization foundations and test ideas
  • Collaborate closely with leaders on turning strategies into plans and actions and build the framework to make these repeatable documented actions
  • Help ensure alignment between projects and organizational goals.
  • Assess risks and identify mitigation plans
  • Develop detailed plans and schedules, monitor progress against plan, and take corrective action when necessary.
  • Communicate effectively at all levels within the organization
  • Work collaboratively with other functions to ensure quality standards are met throughout the lifecycle of the program.
  • Establish clear objectives and measures of success
  • Define and track key performance indicators for each program.
  • Implement effective communication plan and operating rhythm, including provision of regular and accurate reports both on the tests themselves and on the program itself
  • Stay up-to-date on industry trends and emerging technologies related to personalization and website optimization

About You
You're a fit for the role of Personalization and Website Optimization Program Manager if your background includes:

  • 3+ years of experience as a Program Manager or similar role
  • Knowledge of conversion rate optimization (CRO) andA/B testing best practices
  • Strong understanding of customer needs and market trends
  • Ability to work effectively in a fast-paced environment and manage multiple competing priorities
  • Excellent communication and interpersonal skills
  • Proficiency in Agile methodology and tools such as Jira, Confluence, etc.
  • Familiarity with website optimization techniques such as heat mapping, click tracking, and personalization software
  • Experience with Adobe suite of products. We use Adobe Target, Adobe Audience Manager, and Adobe Analytics

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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
  • Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
  • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.