Bilingual Digital Marketing Specialist

4 weeks ago

Chicago, Illinois, United States Grainger Businesses Full time

Work Location Type: Hybrid

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. We're dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-CertifiedTM company, we're looking for passionate people to join our team as we continue leading the industry over our next 100 years.

Position Details:

We are seeking a highly motivated and creative Email Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing email marketing campaigns that drive engagement, retention, and revenue. This role requires a strategic thinker with a strong understanding of email marketing best practices, data analysis, and audience segmentation.

You Will:

Develop and implement comprehensive email marketing strategies aligned with business goals.

Collaborate with the marketing team to plan and execute email campaigns, including promotional, lifecycle, transactional, and triggered emails.

Create compelling email content, including subject lines, body copy, and calls-to-action.

Design and build visually appealing email templates that adhere to brand guidelines.

Manage the email marketing calendar and ensure timely delivery of campaigns.

Segment email lists based on various criteria such as behavior, demographics, and engagement levels.

Monitor and analyze email campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI.

Utilize A/B testing to optimize email content, design, and send times.

Ensure email campaigns comply with industry regulations and best practices (e.g., CAN-SPAM, GDPR).

Monitor and maintain email deliverability rates, managing bounces, unsubscribes, and spam complaints.

Utilize email marketing platforms, preferably Account Engagement (Pardot) and CRM systems to execute and track campaigns.

You Have:

Bilingual in English and Spanish, with strong writing and speaking skills.

Based in the Chicago area.

3+ years of experience in a similar setting, preferably in the direct marketing or email industry, with catalog experience preferred.

Proven experience creating and deploying emails for web campaigns, including content design and intermittent coding (e.g., using Pardot with Salesforce).

Familiarity with omni-channel marketing campaign analysis (paid search, email, social) and proficiency with Google AdWords.

Strong computer skills, including word processing, Excel formulas and pivot tables, database programs, and HTML coding.

Photoshop experience is a plus

Proficiency in Salesforce Marketing Cloud and Adobe Analytics.

Strong analytical skills with the ability to communicate findings and translate results into actionable business improvements.

Excellent communication and relationship building skills, enjoys interacting with diverse audiences.

Rewards and Benefits:

Our programs provide choice and flexibility to meet your individual needs. Check out some of the benefits available to you with Grainger (may vary based on hours worked):

  • Medical, dental, vision and prescription drug coverage
  • Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
  • Life insurance coverage, including spousal and dependent life insurance.
  • Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
  • Registered Retirement Savings Plan & Defined Contribution Pension Plan to help you save for your financial future
  • Educational & Professional Membership Fee Assistance program
  • Employee discounts, team member perks and more

DEI Statement

We encourage you to apply even if your experience doesn't perfectly match this job post as you may still be the right candidate for this role or others. We aspire to create a culture where everyone is comfortable being who they are, can learn and grow to realize their full potential, and is recognized and rewarded for their impact.

Pre-employment background checks are required for all external candidates. Internal candidates undergo a background check when they move from a non-driving role to a driving role.

Grainger is an Equal Opportunity Workplace. All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability. Accommodations are available on request.

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