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Paid Search Specialist

4 months ago

Chicago, Illinois, United States Accelerated Digital Media Full time

At Accelerated Digital Media, our digital success hinges on both nimbleness and experience. ADM combines the deep industry knowledge of a legacy agency with the flexibility and audacity of a startup. We're seeking a talented and results-driven Paid Search Specialist in a freelance capacity to join our team of marketing experts. If you're passionate about digital marketing, love optimizing campaigns, and are ready to take your SEM skills to the next level, this is the role for you.

This is a US-based temporary remote role

Job Summary:

As a Freelance Paid Search Specialist at Accelerated Digital Media, you will take charge of the search engine marketing efforts, driving targeted traffic, and delivering measurable results for several of our clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals. If you're a data-driven marketer with a passion for PPC and a track record of achieving outstanding ROI, we want to hear from you


Benefits:

How to Apply:

If you're ready to take your SEM career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

#BI-Remote

Requirements

Key Responsibilities:

Campaign Management:

  • Plan, execute, and optimize within the full Google Suite with a focus on paid search, shopping, and performance max campaigns

Keyword Research:

  • Conduct thorough keyword research to identify high-value, relevant keywords, and build effective campaigns.

Ad Copywriting

  • Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.

Bid Management:

  • Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).

Performance Analysis:

  • Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.

A/B Testing:

  • Continuously test ad variations, landing pages, and other elements to improve campaign performance.

Competitive Analysis:

  • Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.

Budget Management:

  • Manage budgets effectively, ensuring efficient allocation of funds across campaigns.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
  • Google Ads and Bing Ads certification preferred.
  • Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
  • Analytical mindset with strong data analysis skills.
  • Excellent communication and teamwork skills.
  • A passion for staying updated on the latest digital marketing trends and best practices.
  • Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus.