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Director of Sales
4 months ago
Overview
The Director of Sales provides day to day leadership to sales, marketing and catering service associates to achieve resort revenue objectives with overall responsibility for achieving booking goals and property revenues. Responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, food & beverage sales, and for managing all public relations, promotions and marketing efforts to optimize profit potential and further enhance the property's image.
*Please note that this position is 100% on-site.*
ESSENTIAL FUNCTIONS:
This team leader will be goal oriented have the ability to communicate and effectively plan for the team to achieve their goals. Providing direction and timely feedback on performance in a constructive manner.
- Drives, owns and supports all aspects of the group and catering sales revenue generation for the property.
- Recruit, retain, lead, and grow talents of the team through constructive feedback and career focused learning opportunities. Providing quantifiable success metrics and holding team members accountable.
- Generates data, analyzes and recommends strategies and actions within the group segment to impact business.
- Thoroughly prepares and provides recommendations with Business Reviews of revenue opportunities.
- Creates strategic marketing plan and supporting action items and measures effectiveness with adaptation to changing group and catering market conditions.
- Stays abreast of competition with strengths, weaknesses, opportunities, and threats in the local and regional set.
- Manages all departmental expenses, contracted vendor partners, and accurate budgeting/forecasting.
- Creates budgets and forecasting with sound well thought analysis to present to internal and external stakeholders.
- Initiates new sales, prospects, and qualifies leads and solicits potential clients.
- Hosts and entertain clients and maintain client accounts.
- Schedules and conducts site inspections and assists on team member site inspections where needed.
- Attends and supports trade shows pertinent to assigned areas and attend meetings, seminars and functions through membership in association(s).
- Provides overall day to day leadership support to the Sales & Catering department.
- Maintains a working relationship with departments interacting with conferences, events and groups.
- Proactively serves as an ambassador for the sales department with written and verbal communication both internally and externally.
- Stays abreast of industry trends and makes recommendations of changes, which would affect operations.
• 3+ years' experience in a leadership sales role for a hotel or resort. Strong independent/boutique experience preferred.
• Bachelor's degree or equivalent
• Experience in computer applications (Delphi-FDC/Salesforce, Microsoft-O365)
• Must possess excellent verbal and written communication skills with both internal and external clients
• Ability to work both independently and cross-functionally to achieve goals
• Ability to thrive in a multi-tasked and fast-paced environment
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