Associate Marketing Program Manager
4 weeks ago
Overview
Lead the development and implementation of service marketing programs. including service contracts, subscription services, refurbished parts, and on-site services. Manage communications to end users, distributors and Rain Bird sales teams on the features and benefits of those services.
Responsibilities
- Develop and execute service marketing campaigns to grow contract & subscription services.
- Proactively contact distributors, contractors, and end users to facilitate services sales and on time renewal of contracts.
- Train sales teams, SBU staff and distributors to sell the features and benefits of services.
- Collaborate with Rain Bird's SBU's to ensure alignment & transparency of marketing campaigns.
- Assist service managers in other regions to develop and implement marketing programs.
- Facilitate the translation of marketing documents to meet local language requirements.
- Conduct market research and surveys to position Rain Bird Service campaigns.
- Collect service competitive intelligence.
- Update and maintain customer contact lists via database management.
- Manage services pricing updates and communication.
- Liaise with Corporate Marketing.
- Produce marketing collateral for distribution and maintain the services web sites.
- Liaise with Customer Service re invoicing of services.
- Implement efficiency improvements, such as auto renewals of contract billings.
- Manage and report on key service metrics.
Qualifications
MINIMUM QUALIFICATIONS:
- Bachelor's degree preferably in Marketing or Business.
- 3-5 years minimum work experience in Marketing, Engineering or Sales.
- Service marketing experience.
- Excellent customer handling and interpersonal skills.
- Exceptional written and verbal communication skills.
- Proficient computer skills including the Microsoft suite and database software.
- Must be an innovative self-starter who can work with a minimum of supervision.
DESIRED QUALIFICATIONS:
- Background in Business development.
- Demonstrated creative ability.
Rain Bird is an Equal Opportunity Employer
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