Performance Marketing Associate – Conversion Optimization

4 weeks ago

Oklahoma City, Oklahoma, United States Ford Motor Company Full time

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

About Integrated Services

Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford's retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

About the Role

The Growth and Performance Marketing team works collaboratively with central functions to provide strategic and competitive insights across Performance Marketing channels in response to business objectives.

In this high impact and exciting role, you will be responsible for Bottom-of-Funnel strategy to drive conversions. You will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. You will leverage your expertise in data analysis, develop and refine customer journeys, track user behavior, develop customer cohorts and implement A/B testing to drive desired actions.

You are inquisitive and truth-seeking with a genuine passion for problem solving and ability to think quickly on one's feet. You'll help set high standards for the team to think ambitiously and creatively, and then funnel that energy into clear goals and strong execution.

What you'll do...

  • Develop and implement data-driven conversion rate optimization strategies to optimize website and marketing channels to drive conversion rates
  • Use qualitative and quantitative sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion
  • Establish web analytics framework to monitor the health of KPIs and key conversion points in the web journey and marketing funnel
  • Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages
  • Understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization
  • Define and maintain overall optimization program (web experience, landing pages, forms and calls-to-actions)
  • Use an iterative approach to optimization, formulating new experiment ideas and hypotheses, while implementing winning results
  • Support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)
  • Collaborate with cross-functional teams to ensure that optimization efforts align with the company's overall marketing goals
  • Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization

This role is able to work remotely in the USA.

You'll have...

  • 5-8 years of digital marketing optimization experience at a globally recognized brand or agency with a focus on analytics
  • Bachelor's Degree or equivalent experience.

Even better, you may have...

  • Detailed knowledge of performance marketing, digital advertising platforms, and web analytics tools
  • Preferred proficiency in SQL, Excel, and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)
  • Understanding best practices for UI and UX for websites
  • Familiar with common statistical methods and applications (A/B testing, probability, regression)

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture all of the above? No matter what you choose, we offer a work life that works for you, including:


• Immediate medical, dental, and prescription drug coverage


• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more


• Vehicle discount program for employees and family members, and management leases


• Tuition assistance


• Established and active employee resource groups


• Paid time off for individual and team community service


• A generous schedule of paid holidays, including the week between Christmas and New Year's Day


• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here. )

This position is a salary grade 8.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call

#LI-Remote

Requisition ID : 31979


  • Associate, Marketing Solutions

    2 months ago

    Oklahoma City, Oklahoma, United States Concentrix Full time

    Job Title:Associate, Marketing Solutions (*)Job DescriptionThe Marketing Consultant implements support services and administrative procedures and may perform marketing, sales and consulting functions via telephone and computer to develop, implement, maintain and enhance assigned Dealer marketing and customer attainment and retention goals.· Maintain current...

  • Marketing Associate, Content

    3 weeks ago

    Oklahoma City, Oklahoma, United States Ford Motor Company Full time

    We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?About Integrated ServicesLaunched during summer 2023, Ford Integrated Services will create and market new...

  • associate product manager

    1 week ago

    Oklahoma City, Oklahoma, United States Jasco Products Full time

    Job DetailsJob LocationCorporate Office - Oklahoma City, OKPosition TypeFull TimeDescriptionJasco is looking for a motivated Associate Product Manager to assist product managers in the development of new product introductions. Maintains and updates Time Marker document/process (project management). Coordinates with various departments to ensure project...

  • Marketing Coordinator-Intern

    1 month ago

    Oklahoma City, Oklahoma, United States Cornerstone onDemand Full time

    Overview: The EMEA (Europe, Middle East, and Africa) Marketing Intern will support the marketing team in developing and implementing marketing strategies to promote our products or services within the EMEA region. This role offers a hands-on experience in various aspects of marketing, including digital marketing, content creation, market research, and...

  • Program Optimization Manager

    10 hours ago

    Oklahoma City, Oklahoma, United States American Express Global Business Travel Full time

    Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.Ready to explore a career path? Start your journey.This is an exciting manager...

  • Senior Systems Engineer, Tools and Cloud Cost Optimization

    1 month ago

    Oklahoma City, Oklahoma, United States Marriott Full time

    Job Number Job Category Information TechnologyLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United StatesSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJOB SUMMARYThe Sr. Systems Engineer - Tools and Cloud Cost optimization , (SSE) will be a technical expert responsible for designing, implementing,...

  • Market Executive

    2 months ago

    Oklahoma City, Oklahoma, United States Bank of America Full time

    Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our...

  • Emerging Markets Client Representative

    4 weeks ago

    Oklahoma City, Oklahoma, United States Paycom Online Full time

    The Emerging Markets Client Representative is responsible for retaining existing Emerging Markets client relationships through usage, retention, and additional revenue. Manages the ongoing relationship with existing small market clients by: Leveraging technology to ensure they see a return on current and future investments Identifying and developing...

  • Director of Sales and Marketing

    2 months ago

    Oklahoma City, Oklahoma, United States Sheraton Oklahoma City Downtown Hotel Full time

    We are committed to providing you with:Excellent compensation packageOperational incentive plan eligibilityAn exceptional benefit plan for eligible associates & your family members401K matching program for eligible associatesDiscounts with all Marriott brands as well as our Crescent managed properties in North America for you & your family membersHere is...

  • Data Scientist/AI Engineer

    4 weeks ago

    Oklahoma City, Oklahoma, United States Oracle Full time

    Job DescriptionWe're seeking a highly skilled Data Scientist/AI Engineer to join our passionate team and contribute to the development of cutting-edge RAG models and large language models, leveraging advanced techniques in Natural Language Processing (NLP), Natural Language Understanding (NLU), and Natural Language Generation (NLG).As a Senior Machine...

  • Staff Performance and Tools Engineer

    3 weeks ago

    Oklahoma City, Oklahoma, United States HealthEdge Software Inc Full time

    Overview Company Overview Wellframe is a digital health management platform that helps health plans offer convenient and personalized resources to their members, such as a mobile app, a staff dashboard, and care and navigation programs. Wellframe also provides data science and analytics to measure and improve member engagement and experience. The platform is...

  • International Marketing Strategy Intern

    1 month ago

    Oklahoma City, Oklahoma, United States Nelnet Full time

    Our Vision: We make dreams possible.Yes, we're a student loan servicer. We're also a technology company, idea incubator, start-up accelerator, and K-12 and higher education expert. At Nelnet, we're so much more than what you think—and we're just getting started. So, no matter what you want to do in life—build codes or build brands—we're the best place...

  • Market Supervisor

    4 weeks ago

    Oklahoma City, Oklahoma, United States MARKETSOURCE Full time

    123028BRTitle:Market SupervisorJob Description:Market Supervisor MarketSource Inc., an Allegis Group Company, develops and delivers innovative managed sales solutions for enterprise customers. MarketSource provides the unique skills and expertise to integrate brand-centric managed sales programs in the Automotive, Information Technology, Telecommunications,...

  • Manager 1, Marketing Solutions

    2 months ago

    Oklahoma City, Oklahoma, United States Concentrix Full time

    Job Title:Manager 1, Marketing SolutionsJob DescriptionThe Manager I, Marketing Solutions is responsible for coaching, developing and supervising a group of Consultants. This position is responsible for ensuring Client Service Level Agreement and financials expectations are acheived.Essential Functions/Core Responsibilities• Analyze and maintain all Client...

  • Multi - property Dir - Sales & Marketing St. Regis Kanai, Edition Kanai

    2 weeks ago

    Oklahoma City, Oklahoma, United States Marriott Full time

    Job Number Job Category Sales & MarketingLocation CALA Regional Office, 1200 S. Pine Island Road, Plantation, Florida, United StatesSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJOB SUMMARYFunctions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering...

  • Director, Digital Lead Gen

    2 months ago

    Oklahoma City, Oklahoma, United States American Express Global Business Travel Full time

    Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.Ready to explore a career path? Start your journey.We're looking to add an...

  • Associate Accountant

    2 months ago

    Oklahoma City, Oklahoma, United States Continental Resources Full time

    Job SummaryResponsibilities will be assigned at an entry level. Associate Accountant should already have knowledge of accounting concepts, guidelines, principles, and practices, to be able to apply GAAP to Oil and Gas Accounting. Associate will perform routine assignments and assist in the day-to-day maintenance of Property Accounting related to general...

  • Sales Associate

    3 days ago

    Oklahoma City, Oklahoma, United States Carter'sOshKosh Full time

    QUESTIONNAIRE-3-52849Employee Type:RegularIf you are a CURRENT Carter's employee, you MUST apply through the Internal Career Link within theMy Career & Performanceapp in Workday . Do not apply using the below external application.Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company...

  • SVP, Risk Adjustment Operations and Interoperability

    3 weeks ago

    Oklahoma City, Oklahoma, United States Humana Full time

    Become a part of our caring community and help us put health firstHumana is a $100 billion (Fortune 42) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to advancing the employment experience and...

  • BBW Asst Mgr-OKC OUTLETS

    3 weeks ago

    Oklahoma City, Oklahoma, United States Bath & Body Works Full time

    BBW Asst Mgr-OKC OUTLETSBrand: Bath & Body WorksLocation: Oklahoma City, OK, USLocation Type: On-siteJob ID: 04BNQJob Area: Store: ManagementEmployment type: Full-timeDescriptionCareer Development | Daily or Weekly Pay | Tuition-Free Benefits | Fun Stores | Free Product | 40% Discount At Bath & Body Works, everyone belongs. We are committed to creating a...