SOREL Site Optimization Manager

2 weeks ago

Portland, Oregon, United States Columbia Sportswear Company Full time

*This is a hybrid role based out of our HQ near Beaverton, OR. In-office expectation is 3 days a week*.

ABOUT THE POSITION

The SOREL North America eCommerce team defines, develops, and delivers a best-in-class consumer experience for and consumers to increase consumer affinity, drive engagement, and ultimately drive sales. Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every consumer journey touchpoint within the eCommerce channel.

This position will have full ownership of the site marketing & optimization strategy for and across site operations & content marketing, AB/multivariate testing, personalization, site search, SEO, and UI/UX & product management.

The SOREL Site Optimization Manager is a critical piece of the long-term and growth strategy. The person is part of the SOREL site operations leadership team and has a seat at the table for making short and long-term decisions that have significant impact on the SOREL brand and business.

This role reports to the Director, eCommerce North America.

HOW YOU WILL MAKE A DIFFERENCE

  • Lead the development and execution of strategic site marketing & optimization plans to improve website conversion efficiency, drive revenue, and uncover areas of opportunity to improve the customer journey on and
  • Develop a deep understanding of the SOREL consumer through data, insights, and cross-functional partnerships (Analytics, Marketing, Merchandising, Creative). Leverage those insights to inform site strategy.
  • Partner with analytics to establish a clear measurement framework, define critical metrics, track and analyze performance across site landing pages & tools, generate data-driven hypotheses that advise strategies to then develop an ongoing site content calendar & experimentation roadmap aligned to short-term and long-term opportunities.
  • Partner with site merchandising, digital marketing, CDT, and creative teams to determine digital content strategy for a digital channel and consumer-first approach. Influence CDT & content creation in order to achieve channel-specific business objectives.
  • Lead agency/vendor relationships related to areas of responsibility.

YOU ARE

  • An online shopper, familiar with creating best practices for online experiences.
  • A team player, who enjoys and thrives in a cross-collaborative organization.
  • A change agent - comfortable working within ambiguity and pivoting strategically based on performance.
  • A sharp, critical thinker with effective problem-solving skills.
  • Adept at inspiring others across the organization and someone who thrives in a dynamic, fast-paced, high growth environment.
  • An exceptional communicator (written & verbal) with the ability to express your ideas and influence cross-functionally at all levels.

YOU HAVE

  • Bachelor's Degree with preference to concentration in advertising, marketing, business administration, Ecommerce, and/or communications.
  • 8+ years' experience of progressive responsibilities leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or an innovative, consumer brand.
  • Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (SFCC, Adobe Experience Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics), and other business intelligence tools (Power BI).
  • Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
  • Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
  • Adaptable in a fast-paced, deadline-oriented environment with the ability to manager multiple, competing priorities with a strong sense of urgency./ Experience influencing senior leadership and quantifying results for consumption by various levels within the business
  • Proven ability to work within and lead a high-performing team

LEADERSHIP RESPONSIBILITY

This position oversees a high-performing team, including: eComm Site Manager & eComm Coordinator. Additionally, this role has direct & indirect oversight of agency partners than span across site and operations.

#SOREL

#Hybrid

#LI-JC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: The pay transparency policy is available here: Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

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