Partnership & Marketing Insights Analyst

7 days ago

Frisco, Texas, United States teamworkonline Full time
The Dallas Stars are seeking an analyst to join our growing Business Strategy and Analytics department. The Partnerships and Marketing Insights Analyst will support initiatives in the Marketing and Corporate Partnerships departments. We are looking for someone with experience in these areas to innovate our processes and further encourage data-driven decision making. The position will have a direct hand in helping influence Dallas Stars' ability to organize, analyze, and act on current and future data to keep the business on the forefront. The Partnerships and Marketing Insights Analyst will own fan insights and develop strategies to enhance our knowledge of our fan base and database. This knowledge will enhance our ability to deliver value and information to current and prospective partners and create personalized messaging to our fans through our marketing channels. This position sits in the BS&A department but participates as a member of the Partnerships and Marketing teams as well.

ESSENTIAL FUNCTIONS:
  • Work as embedded members of the marketing and corporate partnership departments to facilitate alignment and identify areas for collaboration
  • Conduct market research to develop customer segments to inform marketing and partnership strategy using both first and third-party data
  • Build and present data visualizations, dashboards, and presentations for use in Corporate Partnership pitches as well as internal research and presentations
  • Evaluate the success of marketing campaigns by identifying key performance metrics and tracking how they change over time
  • Create and assist in the creation of specific pitches and assets for new / existing partners
  • Collaborate on the creation of wholistic partnership recaps demonstrating value of partnership to clients on a regular basis
  • Utilize existing syndicated research tools and first-party data to identify partnership opportunities and evaluate the effectiveness of our existing partnerships
  • Develop bespoke customer journeys and automations, using our current email and marketing automation tool Eloqua, to take a fan from initial interest to dedicated supporter
  • Create an internal "Fan Insights Hub" with live data so we know how to better target our fans with marketing or partnership messaging

ADDITIONAL RESPONSIBILITES:
  • Analyze paid & organic social performance and develop detailed reporting on our social media base
  • Evaluate partnership assets and rate cards to identify areas of optimization as well as identify areas for new inventory
  • Assist in inputting, maintaining, and extracting relevant sponsorship data in the team's sponsorship CRM system
  • Aid in Business Strategy & Analytics needs in other departments such as Ticketing, Finance, and others
  • Conduct independent research on specific business topics and emerging technological areas
  • Evaluate current technological infrastructure and identify areas where technology could be enhanced, added, or replaced to create efficiencies

JOB QUALIFICATIONS:
  • 2-3 years experience in marketing, corporate partnerships, or related business strategy and analytics position
  • Experience working with sports teams a strong preference
  • Experience with email and marketing automation tools (Eloqua [Preferred], Marketo, SFMC)
  • Experience with market survey tools (Qualtrics, SurveyMonkey, etc.)
  • Experience with data visualization tools (Tableau, Looker, PowerBI)
  • Familiarity with CRM (Dynamics365, Salesforce, KORE)
  • Familiarity with syndicated research tools (YouGov, Nielson, MVPIndex)
  • Familiarity with marketing analytics tools (Google Analytics, Meta Ads)
  • Familiarity with digital marketing concepts (SEM, SEO, CTR, ROI)

Physical Demands and Working EnvironmentWhile performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle objects and office tools, reach, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is exposed to an office environment, with noise levels usually moderate.

* This job description does not contain a comprehensive listing of activities, duties, or responsibilities. Other tasks and duties may be assigned as needed.

DSE Hockey Club, L.P. is an Equal Opportunity Employer

  • Manager, Partnership Strategy

    1 month ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends' operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision....

  • Manager, Partnership Strategy

    4 weeks ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends' operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision....

  • Sponsorship Valuation Analyst

    1 month ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends' operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Planning, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute...

  • Sponsorship Valuation Analyst

    4 weeks ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends' operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Planning, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute...

  • Data Analyst

    2 weeks ago

    Frisco, Texas, United States Saxon Global Full time

    Multiple location options. Role is hybrid, 3 days in office Denver CO Frisco TX Overland Park KS Analyst, Reporting & Analytics You manipulate very large data sets, provide findings on data context and quality, extract key insights from the data, and communicate actionable recommendations based upon your insights. You use innovative, clear, and concise...

  • Director, Partnership Sales

    1 month ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform...

  • Director, Partnership Sales

    4 weeks ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform...

  • Sales Planning and Analytics Analyst

    1 day ago

    Frisco, Texas, United States Keurig Dr Pepper Full time

    The Sales Planning and Analytics Analyst is a key team member on the Convenience team owning the data and analytics to support the selling team. The role provides the team with total business analysis and insights focused on driving sales growth and market share gains. The Sales Analyst is the key partner for the Business Leads and will report to the Sr....

  • Senior Director, Partnerships

    1 month ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDSFounded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute...

  • Senior Director, Partnerships

    2 weeks ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDSFounded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute...

  • Senior Director, Partnerships

    4 weeks ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDSFounded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute...

  • FP&A Senior Analyst

    1 month ago

    Frisco, Texas, United States Equinix Full time

    Who are we?Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility,...

  • FP&A Senior Analyst

    4 weeks ago

    Frisco, Texas, United States Equinix Full time

    Who are we?Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility,...

  • Manager, Field Enablement-Marketing

    4 weeks ago

    Frisco, Texas, United States TIAA Full time

    This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at supporting the Wealth Management field in their goals of acquiring, developing and retaining clients. Key Responsibilities and DutiesAssists in the execution of Go-To-Market plan deliverables, including defining...

  • Manager, Field Enablement-Marketing

    1 month ago

    Frisco, Texas, United States TIAA Full time

    This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at supporting the Wealth Management field in their goals of acquiring, developing and retaining clients. Key Responsibilities and DutiesAssists in the execution of Go-To-Market plan deliverables, including defining...

  • Marketing Coordinator

    2 weeks ago

    Frisco, Texas, United States AEG Full time

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.The Dallas Cowboys Brand & Marketing department is looking for a Coordinator, Marketing who will bring along a passionate and collaborative spirit and is a highly motivated communicator. This...

  • Marketing Associate

    2 weeks ago

    Frisco, Texas, United States KidZania Full time

    KidZania is looking for you to join our team Want to work in a fun filled environment with a team that's focused on excitement, education and entertainment? Come join the KidZania teamThe Marketing Associate is responsible for supporting the planning and execution of marketing and advertising activities. They assist in conducting market research, analyzing...

  • Manager, Marketing Analytics

    1 month ago

    Frisco, Texas, United States Keurig Dr Pepper Full time

    Manager, Marketing AnalyticsWe are currently seeking a strategic and detail-oriented Data-Driven Marketing Manager to join the Marketing Analytics & Technology team at KDP. In this role, the individual will be responsible for bridging the gap between technical data science concepts and business goals, ensuring effective collaboration between the data science...

  • Survey Specialist

    4 weeks ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends' operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Planning, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute...

  • Survey Specialist

    1 month ago

    Frisco, Texas, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends' operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Planning, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute...