Content Marketing Specialist

Job Summary:

As Content Marketing Specialist, you play a key role in accelerating organizational success by serving as a creative member of the marketing team. You create high-quality written and graphic marketing content for the Twin Valley broadband and communications brands, following established brand standards. You support marketing, sales, and operations to increase lead generation, improve brand awareness and perception, and support the company's growth and innovation.

Key Accountabilities:

• Content generation/calendar
• Lead generation
• Brand awareness & standards
• Website maintenance
• Graphic design (print)
• Email marketing (newsletters, notices, promo)
• Community outreach & events
• Digital advertising/analytics
• Pricing/competitive analysis
• Reporting (campaigns, digital, budget, etc.)
• Grant application data/prep
• CSAT/surveys

What you bring to the position:

• You have excellent written, verbal, and visual communication skills and can compose and curate content, design graphics, and write and edit compelling articles, posts, ads, and other copy.
• You embody and align with our core values and appreciate the strength and stability that comes from working with a values-based company. You appreciate the power and efficiency of consistency in the "ways" we operate.
• You embrace change and have the resilience required to continually improve yourself. You can think creatively and can adapt to evolving situations.
• You understand the need to collaborate with your team members and other departments and that synergy comes from everyone rowing in the same direction.
• You have a strong desire to provide customers with optimum technology solutions and exemplary customer service.
• You are a self-starter who is prepared to develop and execute your plan and deliver on quarterly goals on a consistent basis.
• You take what you do seriously, but you do not take yourself seriously and you know how to have fun in a professional environment. You are humbly confident and use your knowledge to build confidence without being arrogant.

You successfully fulfill the following essential duties and responsibilities:

You utilize your ADMINISTRATIVE SKILLS:

• Create and follow a content calendar and meet deadlines.
• Coordinate activities for promotional items, including research, design, inventory tracking, and distribution.
• Coordinate video and photo shoots. Assist with video concepts, scripts, and storyboards, in collaboration with our video production partner.
• Assist with employee apparel orders, ensuring that brand standards are adhered to for aesthetic, design, logo use, and colors.
• Maintain records of all marketing materials and CPNI reporting. Assist with other reports and research.
• Publish annual legal notices in local newspapers and maintain records for FCC reporting.
• Maintain and organize a photo and video library.
• Request project bids, when applicable, and adhere to the marketing budget.
• Support the community outreach initiatives and community public relations, marketing, and sales activities for the companies. In addition to regular duties, this may include tasks such as planning and executing events, participating in community events and outreach activities, completing registrations, coordinating staff and volunteers, presenting product/service presentations, coordinating community presentations, and providing administrative support to the marketing and sales team.
• Distribute marketing materials and promotional items throughout the service area.

You use your COLLABORATIVE SKILLS:

• Collaborate with the marketing team to develop multi-channel marketing campaigns.
• Collaborate with marketing, sales, and operations to understand project goals and recommend design and copy solutions that meet the company's objectives.
• Develop collaborative and forward-thinking relationships with employees across departments to support the family of companies and their objectives.
• Work with external partners and vendors to ensure alignment with project expectations.
• Support the company by completing other duties as assigned.

You use your TECHNICAL SKILLS:

• Produce content for lead generation and brand awareness initiatives to support the marketing, sales, and operational goals across multiple companies.
• Create and publish high-quality written, graphic, and other marketing content, with great attention to detail, including print, email, website, digital advertising, social media, video, photography, PowerPoint presentations, and promotional items.
• Maintain website content including blog, events, employee portal documents and calendar, policy documents, pricing and service options, and status of services updates.
• Plan, write, and design email marketing campaigns and customer communications, including monthly newsletter, maintenance/outage notices, service and pricing updates, and promotions.
• Edit and proof marketing materials.
• Assist in preparing documents and supporting materials for grant applications.
• Assist with research, development, and implementation of innovative marketing technologies to improve the customer experience, increase sales, and create efficiencies through automation.
• Stay informed of developments in marketing, communications, graphic design, and the broadband industry.

As a successful employee, you will demonstrate the following professional skills as you carry out your position:

• Oral Communications - Speak clearly and persuasively in positive and negative situations; respond well to questions; demonstrate group presentation skills and participate in meetings.
• Written Communications - Write clearly and informatively, edit work for spelling and grammar; present numerical and statistical data effectively and read and interpret written information.
• Presentation - Deliver business, non-technical, and limited-technical presentations.
• Ethics - Treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; uphold company values.
• Organizational Support - Follow company policies and procedures and complete other duties as assigned.
• Judgment - Include appropriate people in decision-making process.
• Interpersonal Skills - Maintain confidentiality; keep emotions under control; listen well; foster positive communication.
• Planning and organization - Organize and manage multiple priorities; plan work activities; use time efficiently; plan for additional resources; set goals and objectives; meet deadlines.
• Professionalism - Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments.
• Adaptability - Adapt to changes in the work environment; manage competing demands; deal with frequent change, delays, or unexpected events.
• Task & Detail-Oriented - Manage and follow through on multiple tasks, items and communications in a timely manner; focus and concentrate; perform tasks with a high-level of accuracy and attention to detail.

You will meet the following educational, licensing, certification and work experience requirements:

• Bachelor's degree in graphic design, marketing, or relevant field of study. A combination of experience and education may be considered.
• Three or more years of hands-on experience developing and creating high-quality graphic design and written materials, including web, print, email, social media, and digital advertising.
• In-depth knowledge of Adobe Creative Suite and Microsoft 365; WordPress and email marketing experience preferred.
• Hold and maintain a valid driver's license; driving record must meet the criteria of the company's insurance carrier for acceptance of coverage.
• Experience in photography and video production preferred.
• Excellent copy-editing skills; knowledge of AP Style preferred.
• Telecommunications product and industry knowledge preferred.

You will follow the ISG Technology Core Values:

1. Humor & Fun
   
   1. We believe it's important to take time outside of work to spend time with family and keep the wind in our sails.
   2. We collaborate and value sharing our unique perspectives.
   3. We're inclusive and create activities that align with people's interests and passions.
2. Resilience
   
   1. We pride ourselves in meeting high-pressure challenges
   2. We never quit and demonstrate the ability to see daunting assignments through ... successfully.
3. Lead by Example
   
   1. We demonstrate courage in having crucial (and sometimes "tough") conversations.
   2. We are reliable and highly accountable in our use of systems and tools.
4. Continuous Improvement
   
   1. We're creative thinkers who can adapt to evolving situations.
   2. We're humbly confident, know our stuff, are willing to coach and be coached.
   3. We're willing to make "healthy" self-sacrifices for the greater good.
5. "Team First" Initiative
   
   1. We are pro-active and stay on top of training and certifications.
   2. We willingly take on more responsibility if we see a need and can assist.
   3. We view individual accountabilities as representing the whole team.

You are able to work in the following environmental and working conditions:

• Travel in varying conditions, primarily within our service area; occasional travel to industry events.
• You have the physical capability, mental stability and emotional intelligence that enables you to meet all the requirements and qualifications of the position with or without a reasonable accommodation.
• Included as part of this job description is a table of physical and mental job requirements specific to the area of employment.

Respectful Work Environment

Twin Valley Family Companies (TVFC) believes in providing a respectful and inclusive workplace and is an Equal Opportunity Employer. TVFC does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need. Applicants and employees who need assistance or an accommodation due to a disability should contact human resources.