Digital Media Lead

6 days ago

Minnetonka, Minnesota, United States UnitedHealth Group Full time

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Digital Media Lead - Employer & Individual is responsible for leading our paid digital strategy and execution across multiple paid media channels. Working closely with channel experts, the leader will drive the research, strategy, design, forecasting and execution of digital programs to grow, engage and retain members across UnitedHealthcare Employer & Individual line of business.

The Digital Media Lead will be an in-platform expert and have a solid focus on perfecting the use of both performance and brand digital channels to drive growth across our B2B and B2C Employer & Individual ecosystem.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Lead the development, execution, and measurement of digital media programs across UHC Employer & Individual
  • Paid digital media strategies, plans, demand analysis, forecasting and performance
  • Oversee and direct growth activities for Google, Bing, Meta, Instagram, YouTube and future channels to drive leads, brand engagement and content syndication
  • Partner with measurement leads and third-party analytics platforms to demonstrate the impact of digital brand advertising on business performance
  • Contribute to the growth of organizational capabilities in digital marketing and champion expansion in to new and emerging areas
  • Design processes and procedures to ensure the on-going excellence of digital media delivery
  • Cultivate relationships with external partners and applicable internal business partners; collaborate closely with finance partners to ensure budgets are planned, managed, and tracked optimally
  • Present results across the marketing organization and senior marketing leadership
  • Stay curious and maintain awareness of progressive marketplace "best practice" and industry trends for digital paid media
  • Provide thought-leadership and subject matter expertise to business leaders and stakeholders across the organization

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 8+ years of B2B digital media experience
  • 5+ years leading multi-disciplinary agency or in-house teams
  • Experience driving forecasting of digital media programs, with focus on accuracy and quality
  • Experience leading and developing a team of digital experts, as well as working across indirect reports, cross-functional partners, and agency partners
  • Deep understanding of digital paid media as a brand building and acquisition/retention channel, partnering with internal/external teams to improve online consumer experience
  • Proven exceptional understanding of the analytics of digital media programs and the ability to translate and communicate the data and insights to leadership and cross-functional teams
  • Proven exceptional written and verbal communication skills with ability to communicate and inspire at all levels, including addressing opportunities, risks, and strategic positioning with business and technology partners
  • Proven track record of displaying ownership, urgency and sound decision-making skills
  • Proven gaining support for initiatives through influence and use of business rationale
  • Proven solid leadership and consensus building skills, with a willingness to continually embrace personal and professional development

Preferred Qualifications:

  • 10+ years of digital media experience
  • 7+ years of leading multi-disciplinary agency or in-house teams
  • Balanced knowledge of technology and digital consumer trends and behavior
  • Proven to be a team player, advocating and exemplifying a cooperative approach to solving problems
  • Proven to be comfortable working with ambiguity and change
  • Proven to work well under pressure, thrives in a multi-faceted, complex work environment
  • Proven to be curious business mind, with a willingness to consider new approaches and ideas

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $122,100 to $234,700 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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