Senior Marketing Research Consultant

3 days ago

Eden Prairie, Minnesota, United States UnitedHealth Group Full time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

The Associate Director of Provider Market Strategy will focus on delivering actionable market insights, including market and competitive intelligence, market research and trends to key executives within target business areas, sales, marketing, and client management. The Associate Director will conduct secondary and primary research initiatives transforming facts regarding market activity, competitor moves and buyer preferences into purposeful insights that help inform marketing and growth strategy.

The position will receive guidance from the Director, Optum Insight Market Research.

Primary Responsibilities:

Manage research initiatives by implementing the entire research process, defining the research scope and budget, selecting the appropriate research methodologies, managing research vendor relations, interpreting, and analyzing data and information, as well as synthesizing disparate data, developing reports, communicating, and presenting research finding and implications to members of the organizationConduct and analyze market and product research and competitive intelligence across healthcare industryUtilize standard frameworks (e.g., Porter's Five Forces, SWOT, Market Maps) to create actionable research findingsAssist in the development and maintenance of the market research plan assuring delivery of research on time and within budget and recommend changes in the organization of the marketing intelligence group to ensure the effective fulfillment of objectives and provide the flexibility to move swiftly in relation to marketing research problems and opportunitiesMonitor industry developments and announcements to create internal newsletters and produce dashboards utilizing a wide variety of research sources and databasesSupport other strategy development, business planning and executive management activitiesPresent research findings and implications to all levels within the organization Conduct and analyze market and product research and competitive intelligence

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Bachelor's degree (MBA/MHA/MPH preferred)3+ years of experience in market research and competitive intelligence 3+ years of experience in the healthcare spaceDemonstrable experience with primary and secondary research methodologiesExcellent verbal and written communication skills and be extremely organizedDemonstrated ability to manage and prioritize multiple deliverables at onceExperience building partnerships and trust with individuals at all levels of the organization

Preferred Qualifications:

3+ years of experience in the Provider and Payer segmentsProject management and stakeholder relationship management experienceExperience in qualitative market/buyer/competitor trends research, and ability to apply this to key business decisions of a healthcare technology and consulting companyKnowledge of convention/conference/field-based competitive intelligence Self-starter with the ability to work independently; work with a sense of urgency and be comfortable with ambiguity and constant change; approach work in an enthusiastic, positive, and collaborative mannerProven organizational skills with ability to be flexible and work with ambiguityProven organizational skills with ability to be flexible and work with ambiguity Experience working in a highly matrixed work environment, experience working with product, marketing, and growth/sales stakeholders

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.


California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $48,300 to $94,500 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.



Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.



At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

#RPO

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