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Customer Marketing Specialist, Nat'l Accounts

4 months ago

Brockton, Massachusetts, United States MetLife Full time
Description and Requirements

Customer Marketing Specialist, National Accounts
Bridgewater, NJ

Global Brand and Marketing:

The MetLife Group Benefits Marketing (GBM) team has been evolving in line with MetLife's transformation to a company that delivers greater value for our customers, employees and shareholders.

Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact with strategic guidance, relevant insights, and meaningful communications.

National Accounts Customer Marketing serves the highest-value customers employees), driving value for the long-term growth of the organization.

Role Value Proposition:


The Customer Marketing Specialist will partner closely with internal customers in sales, colleagues across marketing and product teams, and external agency partners to deliver compelling communications that persuade customers to carry MetLife products for their employees.

This candidate will work to enable sales teams to close more sales by telling powerful, differentiated MetLife stories that address customer needs, expand our storytelling approach to drive retention, and enhance our approach to the full customer experience to drive growth in core and voluntary products.

This team member will be effective when utilizing the following key competencies:
relationship building, ownership mindset with a service mentality, curiosity, attention to detail, and strategic thinking.

Key Responsibilities:

  • Partner with Marketing and Sales colleagues to develop compelling communications that address differentiated MetLife solutions
  • Act with urgency to shepherd projects through completion, using project management skills and systems (Workfront)
  • Liaise with integrated agency teams to deliver on high-volume, fast-paced marketing needs
  • Lead maintenance and organization of asset sharing platforms (HighSpot, SharePoint, OneDrive, Script/Tag database)
  • Review sales communications for compliance with information updates, footnotes, and disclosures
  • Participate in daily team "Sparks" sessions for in-house creative concepting, big ideas, tagline development, etc.
  • Support the development and implementation of storytelling innovation opportunities
  • Develop, evaluate and optimize opportunities to improve internal processes (briefing, scaling, tracking)
  • Support Marketing colleagues on select strategic transformation programs
  • Performs other related duties as needs arise

Essential Business Experience and

Technical Skills:


Required:

  • 2-4+ years of general marketing experience - relevant experience in B2B/B2B2C Marketing preferred
  • Excellent attention to detail and organization to ensure high-volume, fast-paced needs are met
  • Commitment to high-quality communications designed to encourage positive decision-making with strong focus on influence, design, grammar, and brevity
  • Flexibility to employ an ownership mindset with personal accountability for great work, while utilizing a service mindset in approach to internal customers
  • Positive attitude with flexibility to adapt to changing needs and competing priorities
  • Willingness to speak up in team meetings and discussions where participation benefits everyone
  • Robust experience and expertise in PowerPoint, Excel, Word - experience with HighSpot/Workfront a plus
The salary range for applicants for this position is 71, ,500.

Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families.

We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability.

We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more

About MetLife

Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For , MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers.

With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future.

United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us
Equal Employment Opportunity/Disability/Veterans

If you need an accommodation due to a disability, please email us at This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.
71, ,500
#BI-Hybrid