SEM and SEO Specialist

3 weeks ago

Indianapolis, Indiana, United States Corteva Agriscience Full time

Description

Who We Are and What We Do:

At Corteva Agriscience, you will help us grow what is next. No matter your role, you will be part of a team building the future of agriculture - leading breakthroughs in the innovation and application of science and technology that will better the lives of people all over the world and fuel the progress of humankind. We have an exciting opportunity for a SEO / SEM Specialist to join our U.S. Digital team in Indianapolis, Indiana What You'll Do:

  • The primary purpose of this position is to oversee the execution and optimization of our growing digital media investment, while working alongside our existing digital media team (SEO and Search), external agencies, and vendors
  • Effectively deliver and optimize ad campaigns across a variety of digital platforms
  • Create search strategies timelines, calendars, and goal
  • Source keywords for content and campaign needs
  • Work with the marketing team to implement and deploy strategy plans
  • Present SEO effective headlines, body copy, CTAs, and tagging system
  • Track site performance and develop new processes to improve
  • Encourage and build inbound organic search traffic
  • Monitor daily budget pacing and analyze campaign results to optimize digital marketing campaigns
  • Write and execute ad copy, and work with cross-functional partners to develop optimal creative for paid search or paid social campaigns
  • Utilize media buying tools to effectively develop, manage and deliver digital advertising campaigns
  • Generate performance reporting on a monthly or quarterly basis
  • Collaborate with vendor partners to stay on top of industry trends and integrate best practices in campaigns
  • Work cross-functionally with Content, Creative, and Analytics teams to understand product marketing strategy, build and execute campaigns and evaluate results to ensure campaigns are delivering on goals and objectives
  • Assist with additional digital marketing tasks as needed

Qualifications

Education:

  • You have a Bachelor's degree in Marketing, Business, Communications, or related field

What Skills You Need:

  • You possess three (3) or more years' experience in "Paid Search" or SEO experience within a data driven role, preferably at an organization or agency
  • Experience with reporting, developing dashboards and providing analysis across different paid media channels
  • You are a superior communicator (writing, presentations, content creation, etc) and have proven experience working successfully with a variety of stakeholders
  • Knowledge of SEO best practices and optimization activities
  • Knowledge and experience with LiveRamp, Adobe Audience Manager, Adobe Analytics, SEMrush, Google Ads Platform and/or other relevant digital marketing and analytics software
  • Familiarity running tests and experiments on paid media and using test results to inform future tactics and strategy
  • An eagerness to learn and develop as a digital marketer
  • You are comfortable with technology and possess an excellent computer aptitude including the use of Microsoft Applications (Outlook, Word, Excel, PowerPoint, etc.), and are willing and able to learn other company-specific applications as required
  • You are a creative thinker and self-starter, who can take initiative, be proactive, and work independently
  • You have high attention to detail can multitask, maintain an organized workplace, and have excellent project management skills

What Makes You Stand Out:

  • Previous knowledge and experience within the Agricultural industry

Work Authorization & Relocation:

  • VISA Sponsorship is not available for this position
  • A relocation package is not offered for this position

Flexible (may work 1-4 days at home per week):

  • This role can accommodate a flexible work arrangement where you may work multiple days a week from home

Benefits - How We'll Support You:

  • Numerous development opportunities offered to build your skills
  • Be part of a company with a higher purpose and contribute to making the world a better place
  • Health benefits for you and your family on your first day of employment
  • Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
  • Excellent parental leave which includes a minimum of 16 weeks for mother and father
  • Future planning with our competitive retirement savings plan and tuition reimbursement program
  • Learn more about our total rewards package here - Corteva Benefits
  • Check out life at Corteva

Are you a good match? Apply today We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.

#GrowWhatMatters

Corteva AgriscienceTM is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:

  • Accessibility Page for Contact Information
  • For US Applicants: See the 'Equal Employment Opportunity is the Law' poster

To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.

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