Digital Marketing Tech, Senior Architect

1 month ago

Philadelphia, Pennsylvania, United States GSK Full time

The Digital Marketing Tech, Senior Architect is responsible for the end-to-end technical architecture of GSK's Digital Stack related to data architecture, measurement, and tagging, from design through implementation and testing, within GSK's Digital Marketing Technology organization. The Senior Architect will lead the development and execution of technical strategies to support GSK's digital marketing initiatives.

Responsibilities:

  • Creates, designs, and manages the technical data architecture for analytics, tag management, web testing, and audience management.
  • Responsible for developing implementation architecture plans and development requirements by creating detailed design and technical architecture documents.
  • Translates business requirements into technical design and leads the implementation, maintenance, and integration of Marketing Cloud components using Adobe Analytics, Salesforce Marketing Cloud, Audience Manager, Tealium, and AEM.
  • Designs and implements data governance to ensure data quality, security, and compliance with internal and external regulations.
  • Collaborates with cross-functional teams, including marketing, analytics, and IT, to align technical solutions with business objectives and ensure seamless integration of marketing technologies.
  • Stays up-to-date with the latest trends and best practices in digital marketing technologies and provides thought leadership to drive innovation and optimization of GSK's digital marketing stack.
  • Mentors and guides junior team members, fostering a culture of continuous learning and improvement within the Digital Marketing Technology organization.

Why You?

Basic Qualifications:

  • Bachelor's degree in Computer Science or Information Technology; advanced degree preferred.
  • 8+ years of experience in digital marketing technology, with a focus on data architecture, measurement, and tagging.
  • Experience in designing and implementing technical architectures for marketing technologies, particularly Adobe Analytics, Salesforce Marketing Cloud, Audience Manager, Tealium, and AEM.
  • Understanding of data governance principles and best practices, including data quality, security, and privacy regulations.

Preferred Qualifications:

  • Strong analytical and problem-solving skills, with the ability to translate complex business requirements into technical solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.

#LI-GSK

#GSKTech1

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at US Toll Free) or outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.

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