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Marketing Manager

3 months ago

Wooster, Ohio, United States teamworkonline Full time
Adaptive Sports Ohio's mission is to give individuals with disabilities a chance to play and we want you to be a part of our life changing programs If you are a service minded, hard-working individual, we invite you to consider and apply for the Marketing Manager position.

Check out a short video from last year's Dream Camp to see how our team changes the lives of individuals with disabilities:

Job Description:Under the direction of the Chief Executive Officer and Director of Community-Based Programs, the Marketing Manager will be based in the Wooster, Youngstown or Cleveland office and will administer the organization's marketing and advertising. Administration includes but is not limited to:
  • Deliberate planning, strategy and goal setting of marketing initiatives.
  • Development of brand awareness and online reputation.
  • Content management (including social media, website, and newsletter).

Content management duties include:
  • Create a regular publishing schedule and administer the creation and publishing of relevant, original, high-quality content (for all channels).
  • Manage social media marketing campaigns and day-to-day activities including:
    • Develop relevant content topics to reach the organization's target audience.
    • Create, curate, and manage all published content (images, video, and written).
    • Monitor, listen and respond to users while cultivating relationships.
    • Oversee brand uniformity in design (ie: Social media graphics, website, newsletter and blog posts, etc.).
    • Analyze key metrics and tweak strategy as needed.
    • Compile reports for management showing results (ROI) as requested.
    • Act as an advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Implement ongoing education to remain effective and monitor trends in marketing as well as social media tools, applications, channels, design and strategy.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media and content marketing.
Minimum Qualifications:The Marketing Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future athletes, donors, and volunteers. Minimum qualifications include:
  • Associates or Bachelors Degree in related field. Marketing degree is welcomed but not required with relevant work experience.
  • Possesses knowledge and experience in the tenets of traditional marketing.
  • Demonstrates creativity and documented immersion in social media.
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Ability to pass a background check and drug screen.