2024 MBA Intern
2 weeks ago
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
The Opportunity
The Digital Experience (DX) business is growing rapidly, and the Marketing organization owns all messaging and positioning of Adobe's suite of products to the market, including prospective customers, existing customers, and partners. In addition, DX Marketing drives demand generation in partnership with Sales, Product, and Product Marketing, provides data-driven customer insights back into the business, and crafts customer journey motions across the full marketing funnel. You will join a team that is creating new strategies and tactics as we continue to evolve what it means to be a best-in-class B2B marketing organization.
All 2024 Adobe interns will be 'co-located hybrid. This means that interns will be assigned to an Adobe office location, but in-office schedules will be flexible and determined by team. All interns must live in the same state, country, and within commuting distance of their assigned Adobe office so they can be on-site as needed.
What You'll Do
- Understand the market, competitors, and our customers to identify customer trends and insights using data analysis and research
- Develop your own recommended strategies and tactics, building marketing programs or customer journeys to achieve measurable customer outcomes
- Create an end-to-end execution plan for your proposed strategies and programs, including a measurement framework to measure efficiency and market impact
- Work cross-functionally with partners across Sales, Product, and Product Marketing to test your hypotheses and refine recommendations
- Help scale the Digital Experience Marketing team to continue to optimize our marketing programs and customer impact
What You Need to Succeed
- Currently enrolled full time and pursuing an MBA degree or equivalent advanced degree program
- Knowledge of marketing methods, channel strategies, and value proposition creation
- Expertise in marketing analytics, marketing automation, content marketing, email marketing, and/or other digital marketing tactics
- Ability to develop a project from concept to realization while taking input from key collaborators
- Analytical mentality with the ability to assess business problems, structure and evaluate options, and implement those recommendations
- Strong interpersonal skills with ability to work effectively with people at all levels
- High degree of intellectual curiosity and ability to absorb concepts quickly
- Business acumen and a dedication to understanding the customer
- Demonstrated passion for digital experiences and/or cloud technology
Desirable But Not Essential
- 3+ years work or internship experience in a leading technology company, digital agency, marketing department, or strategy consulting organization
- Undergraduate or advanced degree in marketing
- Experience creating account-based marketing (ABM) strategies along with a practical understanding of the technologies and tactics necessary for execution
- Experience developing customer journeys, particularly those that include digital demand tactics
- Experience with leading marketing tools and systems or Adobe's Digital Experience products, e.g., Adobe Marketo Engage, Adobe Campaign, Adobe Analytics, Adobe Target, and others
- Deep knowledge of the technology industry including business-to-business (B2B) models
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.
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