Director of Demand Generation Marketing

4 weeks ago


Portland, Oregon, United States Enumerate Full time

This role reports to the Chief Marketing Officer and will have one direct report, a Marketing Coordinator.Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targetingProficient in Google Analytics, Google Ads, paid social advertising platforms, SEM Rush, and other relevant performance marketing technologiesWe have offices in Clearwater, FL (near Tampa), Fort Lauderdale, FL, Knoxville TN, and Mission Viejo, CA (an hour outside LA), plus a few fully remote team members across the US.Strategy and Campaign ManagementDevelop and implement a multi-channel demand generation strategy that is aligned with the overall marketing and business objectivesDetermine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and socialEvaluate, select and manage outside agencies that contribute to the demand creation programsLead generation and pipeline developmentManage all inbound and outbound demand generation channels to deliver a predictable volume of leads and pipelineManage demand generation tactics and A/B test to continuously improve resultsTeam and Cross-functional ManagementCollaborate with marketing team to execute content, events and product marketing initiatives to help achieve demand gen goalsPartner with sales and rev ops to develop end-to-end campaigns and ensure strong unit economics across all marketing channels (LTV/CAC)Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversionsKnowledge in: Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting



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