Marketing/Community Relations Manager

2 days ago

Indianapolis, Indiana, United States Aramark Full time
Job Description

ARAMARK Student Nutrition (ASN) provides a complete range of food, facility, uniform, and other support services to more than 600 K-12 school districts in the U.S. It offers public and private education institutions a family of dining and facility services including on-site and off-site breakfast and lunch meal programs, after-school snacks, catering, nutrition education, retail design and operations, maintenance, custodial, grounds, energy management, construction management, and building commissioning.

The Marketing Manager (MM) is responsible for working with the district team and front-line associates to develop and execute the marketing plan to meet district meal count goals. In addition, Marketing Manager is responsible for collecting and analyzing customer (student) and parent insights to identify needs and opportunities. Marketing Manager is responsible for executing both Aramark Student Nutrition Marketing programs and playbook as well as district specific marketing plans.

Job Responsibilities
  • District Marketing Plan: The MM will drive the development of the annual marketing plan and assist the Operations Team with tactics for each school to communicate and market meals. This will be done in collaboration with the Regional Marketing Director. This will include activities such as:
    • Review and customize ASN Marketing Playbook to each school
    • Develop and implement a comprehensive insights/research program to identify what matters to students (important attributes) and performance metrics (how the school food program is performing). Analyze the result to identify growth opportunities by school. The insights/research plan can include focus groups, district surveys and Annual ViewPOINT survey.
    • Attend weekly/biweekly Regional Marketing calls to learn about best practices and new programs
    • Annual budget planning sessions with Operations
    • Drive the region marketing plan process to ensure that individual account marketing plans, DM plans, and the regional plan roll up is accomplished.
  • Base Business Growth: Execute initiatives to meet the district's meal count goals through a mix of activities such as:
    • Serve as brand steward and implementation coach for all marketing programs; ensure FSDs, Kitchen Managers and Front-Line Associates are knowledgeable about the tools and resources available
    • Track and analyze district statistics on program enrollment, monthly/quarterly financial trends and correlation between program implementation and account performance
    • Capture and share best practices for program implementation
    • Conduct site audits, build marketing strategy and assist in project-specific efforts
    • Implement programs to grow breakfast, lunch, and other meal opportunities through a mix of marketing programs including promotions, parent communication, social media, tasting events, and other growth-oriented activities
    • Ensure each school is consistent in terms of merchandising, marketing, line speed and all other marketing details.
  • Marketing Training: Conduct market training District team and front-line associates.
    • Conduct new program training and refresher sessions, as necessary
    • Conduct marketing breakouts at national and/or regional training sessions
    • Support the district in building Operator training materials and curriculum
    • As capacity allows, assist FSDs with developing training approach and/or materials for Front Line Employees (FSDs should conduct/execute all training modules.)
  • Communication: Support communication efforts within the district, which may include:
    • Ensure all district communication including social media is implemented. Assess results and adjust accordingly.
    • Develop broad approaches to motivate Front Line Associates to implement consistent service excellence at each school
    • Assist FLM in developing any non-standard communications for various constituents
    • Attend client meetings and tradeshows with district team, as appropriate for supporting annual business plan
    • Implement any specific advertising or marketing communications efforts
    • Apply for awards as necessary and available
    • Works with RMD to identify opportunities, as appropriate

#FS-300

Qualifications
  • B.A. and/or MBA, with 2+ years marketing experience
  • Microsoft Office Suite: Word, Excel, and Power Point
  • Influencing without formal authority ? able to create an informal network to support program pilots, implementation and collection of best practices and measurement
  • Strategic agility ? the ability to be the region marketing strategist and advisor to the RVP
  • Business analysis ? ability to track, analyze, and present results from marketing program implementation
  • Project management ? Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills
  • Organizational savvy ? Ability to speak to multiple levels within the region, representing a ?big-picture,? business-oriented view of development
  • Dealing with Ambiguity ? able to get in, assess the situation, identify key players, set action plan, and deliver
  • Results oriented ? analytical skills and ability to think strategically about the business are essential; accountable for achieving the region?s financial goals through collaboration with the operations team

It is expected that the successful candidate will have the following personal attributes:

  • Strong communication skills: oral, written, presentation, and influencing, plus the ability to communicate with a wide range of people.
  • A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervision
  • A results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability, and has a ?can do? attitude; has a sense of urgency
  • Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment
  • A strong value system, unquestioned integrity, and good listening skills
  • Skilled to implement through people, not through doing the tactical; able to train and enable the success of others
EducationAbout Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook , Instagram and Twitter .

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