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Senior Data Scientist, Marketing
4 weeks ago
Zocdoc is a leading healthcare marketplace dedicated to empowering patients and transforming the healthcare experience. With a mission to give power to the patient, Zocdoc provides a platform that makes it easy to find and book in-person or virtual care across various specialties and insurance plans.
Job Title: Senior Marketing Data Scientist
Job Description
The Analytics team at Zocdoc is seeking a Senior Marketing Data Scientist to drive high-priority analytics projects in collaboration with marketing stakeholders. This role requires expertise in various marketing channels, cross-channel capabilities, and strong business acumen to influence key business metrics.
Responsibilities
- Analyze marketing performance data to measure impact
- Forecast and create scenarios for marketing initiatives
- Utilize Python and/or R to build scalable solutions
- Design, execute, and analyze results from marketing studies and A/B tests
- Collaborate with internal and external teams to optimize marketing strategies
- Work with data engineering team to structure marketing data
- Build relationships with stakeholders across the organization
- 3-6 years of experience in marketing analytics
- Expertise in various marketing tools/platforms
- Experience with MMM/MTA models
- Proficiency in SQL, Python, and/or R
- Degree in a quantitative field, MBA or MA/MS is a plus
- Effective communication skills
- Humility and respect for all individuals
- Flexible work environment
- Unlimited PTO
- Health benefits
- 401(k) match
- Learning and development opportunities
- Corporate wellness programs
- Parental leave and other perks
If you are passionate about utilizing data to improve patient lives, enjoy solving complex problems, and thrive in a fast-paced environment, consider joining Zocdoc's mission-driven team. Your contributions will play a significant role in shaping the future of healthcare consumer experience.
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