Key Account Executive
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POSITION SUMMARY
The Key Accounts Executive (KAE) secures, maintains, and expands relationships with all healthcare customers/prospects. Assigned to a specific US territory and key accounts, the KAE is responsible for achieving a sales quota and driving incremental revenue for the company. The KAE leads the customer/prospect account planning cycle and ensures all customers, and prospective customer’s needs and expectations are met by the company. The KAE must have a proven track record of exceeding revenue targets, a history of prospecting, building new and growing existing accounts, and developing and fostering business relationships in at-risk vs reimbursed systems in the Oncology medical community.
PRIMARY DUTIES & RESPONSIBILITIES (Essential Functions of the Position) include but are not limited to the following. Other duties may be assigned.
- Builds new business and professional relationships in assigned territory and key accounts, including C-Suite and all key decision makers that result in new sales.
- Leads company’s strategic objectives and account planning process for accounts to include revenue targets and performance objectives regarding installation and clinical adoption of company product(s).
- Applies best practices of selling Software as a Service (SaaS) in an unreimbursed market, for GYNoc, Oncology, disease prevention programs or related fields.
- Proactively assesses, clarifies, and validates customer/prospective customer needs on an on-going basis.
- Coordinates the involvement of company personnel, including support, service, and management resources, to meet account performance objectives and customer/prospect expectations.
- Provides customer feedback for product development representing the voice of the customer as needed.
- Uses market expertise to ask the right open-ended questions that foster targeted solutions and long-term relationship.
- High level of customer meeting preparation to achieve desired outcomes by creating a clear game plan and by applying facilitation techniques to manage time and stakeholders in a virtual and in-person environment.
- Manages the entire sales process, from lead to close using the ImpediMed CLIF process in CRM.
- Demonstrates excellence in the execution of the objection-handling tactics as established and reviewed together regularly with Sales management.
- Demonstrates true patient compassion.
- Attends state, regional, and national trade shows as needed.
- Performs other related duties as assigned.
ACCOUNTABILITIES AND PERFORMANCE MEASURES
- Meets monthly, quarterly, and annual assigned sales quotas for revenue growth and strategic objectives in assigned territory and key accounts.
- Meets established targets for prospecting new leads, growing existing accounts, and implementation with appropriate documentation in CRM.
- Performs SOZO demonstrations for all new potential customers.
- Maintains established customer renewal rates and grows customer business by defined targets.
- Meets and maintains company expectations for average sales pricing and profitability.
- Provides quarterly business plan with weekly updates in CRM and populating account profile and Lymphedema Prevention Program fields throughout the ImpediMed CLIF sales process.
- Demonstrates CRM discipline in pipeline management by inputting account records and contact logs.
- Utilizes market data information in Power BI daily to support targeting additional stakeholders.
- Maintains high customer satisfaction ratings that meet company standards.
SUPERVISORY RESPONSIBILITIES
- None
QUALIFICATIONS / GUIDELINES
Typical Knowledge, Skills, & Abilities:
- Ability to establish and grow relationships with high level executives, physician leaders and practice administrators, positioning themselves as a trusted advisor.
- Demonstrated ability selling SaaS solutions into hospital systems, hospitals, clinics, or other medical settings.
- Outstanding project management skills to effectively move opportunities from initial meeting, through the CLIF sales process to a successful close.
- Strong aptitude for scientific learning.
- Strong sales experience and relationships with surgeons, medical directors, and C-Suite, bringing with them their own verifiable Book of Business.
- Outstanding consultative and networking capabilities, with all levels, including C-Suite.
- Expert knowledge and application of strategic, tactical, and consultative selling principles in a complex sales environment.
- Solid knowledge of risk-shared selling and ability to close sa