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Market/Consumer Insight Manager

3 months ago

Phoenix, United States Power Source Inc. Full time

Position Summary:

The Consumer Insight Manager will be responsible for understanding and defining the fundamental consumer and sensory requirements for Cannabis vaping categories and mastering and implementing appropriate research proposals to create consumer-centric innovation.

You will collaborate closely and independently with the Marketing Category, Human Insights, and Product Development & Innovation teams. In this role, you will lead consumer research efforts that are pivotal to guiding product development and innovation. Your work will reinforce our commitment to delivering outstanding consumer experiences.


We are seeking candidates with technical expertise in Sensory & Consumer Research who are passionate about deriving Product Insights that connect with our product portfolio to create winning market solutions.


Position Responsibilities:


  • Proficient in designing and conducting sensory & consumer research studies to influence and meet category objectives.
  • Develop and influence research briefs with cross-functional teams identifying key business and project questions.
  • Define fundamental consumer/sensory requirements of the assigned categories and inject the knowledge into solution development.
  • Determine needs for conducting competitor benchmarking and product/packaging evaluation to understand the category's competitive landscape.
  • Work as a close partner and deliver consumer centric results working in a matrix organization
  • Proficient analysis and interpretation of test results using appropriate statistical techniques (including parametric and non-parametric methods, ANOVA, factorial analysis and modelling).
  • Explore and test evolving technologies and data analytics to develop tools and solutions that bolster competitive advantage and deliver market-leading results.
  • Proficient in written and oral communication, storytelling to share data
  • Independently prepare and present technical conclusions to both technical and non-technical audiences.
  • Ability to understand Consumer needs and translate these into meaningful strategies and tactics


QUALIFICATIONS & REQUIREMENTS

  • B.S or MS/PhD degree from an accredited college or university (in-market research, food or sensory science, behavioral psychology or related fields).
  • Minimum 4 years of relevant experience in sensory or consumer science.
  • Pharmaceutical marketing/consumer marketing experience preferred
  • Experience running/supporting Consumer marketing initiatives preferred (project management, proven ability to manage multiple projects at once, strong team culture and collaboration).