Brand Marketing Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Columbus, United States Red Roof Inn Full time

As Red Roof’s Brand Marketing Manager you will support Marketing by overseeing & executing multiple digital marketing activities. Responsibilities include but are not limited to ensuring hotel photography and marketing collateral meet brand standards, managing our marketing asset libraries, and executing brand marketing & sales campaigns. Excellent organizational skills, visual design skills, strong verbal and written communication skills, accurate execution of detailed processes, and an understanding of digital marketing are required.

Duties and Responsibilities

• Educates and reinforces Red Roof’s marketing Brand Standards internally and externally for consistency and quality representation of the brand

• Manages Red Roof’s professional photography standards and best practices

• Advises hoteliers and operations team members about hotel photo shoot standards and preparations to ensure quality outcome

• Reviews, edits and approves custom hotel collateral

• Reviews, edits and approves hotel photography

• Serves as the daily contact with Red Roof’s photography, asset library and marketing collateral vendors

• Is the first escalation point for questions or issues of Red Roof’s Brand Marketing Standards for franchisees and internal colleagues

• Manages Red Roof’s digital, photo and video assets library

• Reviews, audits and troubleshoots digital assets

• Manages inventory of Red Roof marketing collateral

• Supports national sales initiatives with digital and print marketing collateral

• Reviews, copy writes and edits Web pages, collateral and other marketing materials

• Makes Web page updates using a content management system (CMS)

• Participates in multiple digital marketing projects in a collaborative team environment where last minute changes and tight deadlines are critical to success

• Maintains internal documentation for training and communications purposes

• Responds within directed timeframes to inquiries and support requests

• Attends meetings as directed

• Regular collaboration with other departments and team members including Sales, Operations, Revenue Management, Distribution, and Franchise Managers/Owners.

• May serve on the Brand Standards Committee, at the invitation of the Committee Chair

• Performs other duties as assigned.

Qualifications

Skills and Experience

• Excellent verbal and written communication skills are a must, with written fluency in American-style English.

• Excellent organizational skills required. Must be very detail-oriented.

• Familiarity with reviewing marketing materials and images for quality assurance.

• Basic photo editing skills required. Preferably, experience using Adobe Photoshop.

• An eye for visual design. Graphic design skills are a plus.

• Can demonstrate understanding of digital marketing practices, purposes, and how to employ them.

• Good Microsoft Office (Excel, Word, PowerPoint, Outlook) skills.

• Experience working in a Web content management system (CMS) platform a plus. Coding and programming are NOT required skills and are not part of this role.

• Bachelor’s Degree in Marketing, Public Relations, Communications, Liberal Arts, Graphic Design, Business, OR equivalent work experience preferred.

Knowledge

• Understand core digital marketing disciplines and how they are used in e-commerce, such as Web, Search, paid media, social media, email marketing.

• Understand basic concept of e-commerce and impact on sales.

• Understand the digital customer journey to an online purchase.

• Familiarity with common online and digital marketing tools and resources.

• Familiarity with the hospitality industry a plus but not required.

Work Style

• Detail-oriented and comfortable with routine, iterative processes.

• Highly organized.

• Sees projects through from start to finish.

• Enjoys working in a variety of digital marketing tools and platforms.

• Comfortable switching between tasks and projects frequently, while still meeting deadlines.

• Work independently but with frequent communication with others.

• Persistent and curious to solve problems.

• Open to learning and adapting as digital tools and practices evolve.

We encourage you to apply even if you don't meet 100% of the qualifications

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