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Sales & Marketing Lead / Event Coordinator

2 months ago

Seattle, United States Stone Way Auto Full time

Company Overview

Our mission is to provide an inclusive and vibrant event space that celebrates life, fosters community, and supports non-profit organizations. We are dedicated to bringing people together in an inspiring environment where every individual is valued and empowered. Our goal is to create memorable moments, drive positive change, and promote unity through a variety of events that enrich lives and strengthen our community.

 

About the Position

Responsible for driving new leads and sales, and for establishing the plan for each event. Actively engages to network, establish new partnerships and develop effective marketing strategies. Passionate about events, client relationships, and having a meaningful impact to the growth of Stone Way Auto.


Essential Duties and Responsibilities

Lead efforts in development of overall company branding narrative and marketing strategy:

  • Maintain and improve company website as new event media becomes available
  • Maintain and improve social media presence (Instagram, Facebook, LinkedIn); Develop ideas, collect media, and create posts
  • Assist with development of marketing materials (digital and print)
  • Track and participate in industry events and tradeshows (WIPA, ILEA, NACE, MPI, etc)
  • Grow company network of planners, vendors, and clients; maintain contact database
  • Plan and host several open house / industry events per year
  • Develop community partnerships and sponsorships to promote the company
  • Establish goals for events and programming that align with our overarching vision

Drive sales:

  • Develop and implement strategies to generate new leads in all market sectors
  • Identify and capitalize on trends and opportunities in current and emerging markets
  • Respond to and correspond with new leads regarding availability, rates and overall fit
  • Host tours with new leads and their vendors to showcase the space and its features
  • Nurture existing relationships; develop/implement strategies to drive repeat business
  • Facilitate outreach to non-profits and develop strategies to promote rental viability
  • Track competitors and gather market research for annual rental rate assessment
  • Develop and implement new revenue opportunities aside from venue rental fees

Lead efforts with event coordination for sales made:

  • Develop proposals, solidify contract terms and gather contract details for each event
  • Act as primary contact during event coordination phase
  • Contact and solicit quotes from third-party vendors as required to support events
  • Drive and establish the overall plan for each event (layout, vendors, details, timeline)
  • Communicate and hand off the final plan to Event Support
  • Maintain shared calendar to track events and all other onsite activities
  • Follow-up post-event to send thanks and gather feedback

Support team:

  • Potentially stand in for Event Support in the event of illness/emergency/vacation
  • Understand the basic functions of onsite systems, including: security and AV
  • Attend team meetings / trainings onsite as needed


Work Schedule

  • Full time, hybrid position – visits to the space as required for training, meetings, tours, etc. in Seattle, Washington.
  • Hours will be flexible and may be driven by events
  • If event coverage is required, work days may be 10 hours or longer and may extend to 1am or later


Preferred Qualifications

  • At least 3 plus years’ experience in event planning, sales, coordination and/or production, preferably in the arts, entertainment, or hospitality fields
  • Experience in client outreach, relationship management, and achieving sales targets, with a track record of cultivating and maintaining high-value client relationships
  • Proven skills in creating compelling proposals for potential clients, tailored to meet their specific needs and preferences
  • Ability to work independently on projects and proactive in seeking clarification when needed
  • Ability to manage and execute multiple projects with varying timelines
  • Outstanding verbal and written communication abilities, with a talent for effectively representing the company at events, tradeshows, and networking functions
  • Detail-oriented, with strong organizational skills to manage a continuous workflow in a high-volume, multi-tasking environment
  • Willing and able to transport themselves to client meetings and sales calls off-site as needed
  • Willing and able to work a flexible schedule, including evenings, weekends, and holidays as determined by business volume and event schedule
  • Education or equivalent experience in Business Administration, Communication, Hospitality, or related field
  • Experience with software programs, including: Tripleseat, Prismm, All Seated, Trello, Dropbox, Docusign, and the Microsoft Office suite


Benefits and Compensation

  • Salary range: $70-75k
  • Employer-paid health insurance
  • Access to SIMPLE IRA plan for pre-tax contributions + 3% employer match when eligible
  • 11 floating holidays
  • 3 weeks PTO per year for sick or vacation time