Account Supervisor
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
As our world evolves, more companies and organizations strive to achieve cultural relevance. IW Group, Ad Age's 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural and cross-generational solutions for its clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, New York, as well as virtual locations. We are always looking for talented, creative and fun people to join our team.
IW Group is searching for thinkers, dreamers, and innovators who are passionate about uplifting multicultural, multigenerational communities. Our team members are dynamic and create opportunities to connect with audiences through press, social influencers, events, partnerships, advertising, and more
Our account leaders are responsible for designing creative strategies that lead to purpose-driven campaigns. We value fearless team members who have some knowledge of the growing multicultural communities and have the ability to adapt quickly to an energetic agency environment.
The Account Supervisor will oversee regional marketing and media campaigns that impact the Asian American consumer market. This role will require the candidate to have experience and expertise in evaluating and overseeing integrated multicultural marketing campaigns and strategies, including traditional and non-traditional cross-channel media and experiential plans.
Success Factors:
The following factors include sample attributes of a successful IW Group employee:
- Passion for work and IW Group service offerings
- Work well as part of a team, with a range of people
- Cultural awareness, acuity and sensitivity
Essential Functions
- Serve as the main point of contact for agency regional automotive client business to handle current markets and pitch the immerging markets across the country
- Build, edit and effectively present agency strategy and plans to key clients and stakeholders
- Manage and strengthen relationships with agency partners, including opportunities for collaboration and strategic partnerships
- Manage creative production for regional campaigns including not limited to broadcast, print, digital, and social
- Identify local market experiential opportunities and build, and execute with the team
- Collaborate with other agency departments and functions to develop and execute integrated and cross-channel campaigns
- Provide oversight and manage the execution of creative and media campaigns including broadcast, digital, social, and experiential
- Develop and lead strategies to help grow client market share, including opportunities within the Asian American segment
- Oversee and manage agency budgets and projections
- Execute and provide oversight of project briefs, conference reports, schedules and meetings
Other Functions:
- Participate in new business pitches and presentations
- Maintain an understanding and awareness of culture, industry trends, and media
- Participate in other duties as assigned
Supervisory Responsibilities:
- Setting clear objectives for team members.
- Overseeing workflow and monitoring productivity.
- Providing guidance and support through coaching.
- Resolving issues within the team or on an individual basis offering constructive feedback as needed.
- Foster knowledge-sharing across all disciplines to ensure collaborative and informed work.
Qualifications
- Must have excellent client relations/people skills
- Excellent communication and presentation skills (verbal, written and editing)
- Possess a deep understanding of the Asian American community
- Ability to manage multiple projects simultaneously and keep track of timelines and budgets effectively
- Solid understanding of marketing strategy, data analysis, creative, production, media, and budgets
- Must possess the ability to multi-task and effectively manage deadlines
- Ability to create budgets and monitor expenditures
- Ability to adapt and provide strategic input and counsel to agency leadership, clients and key stakeholders
- Must be able and willing to travel
- South Asian or Chinese expertise plus
Education:
· Bachelor’s Degree (Marketing, Communications, Public Relations or a related field of study preferred)
Experience:
- A minimum of 5 years of agency or related industry experience with account and client management experience in a marketing, advertising, or PR agency
- Relevant experience in Asian American or multicultural marketing or advertising preferred
- Experience in automotive or luxury brands is a plus
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