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Director of New Product Development and Engineering

2 months ago

St Clair, United States ATRO Parts Full time

Position Summary:

This position plays a crucial role in driving the success of our new product launch from conception and engineering design to market launch, revenue stream generation, and product management. This position is responsible for understanding market needs, capturing voice of customers/needs in defining product strategies, and collaborating with cross-functional teams to deliver exceptional products that meet/exceed customer expectations and business objectives within the Heavy-Duty aftermarket and OE commercial truck and trailer market.

Responsibilities:

  • Demonstrate passion for the company’s vision and drives enthusiasm for the organization’s work of solving problems for the customers via engineering and business leadership.
  • Lead the way with creative win-win solutions and articulate ATRO new product proposition.
  • Drive new product development platform using the ATRO Product strategy to optimize product launches.
  • Maximize revenue generation and condense time to the introduction of new products in the market.
  • Identify proper sales channels for each product basket that is suitable for maximum market penetration.
  • Standardized New product development process across multiple product buckets for effectiveness and efficiency.
  • Lead Design Verification Review and Manufacturing Verification Review
  • Create forecast for 3–5-year revenue projections from New Product launch
  • Create New Value Propositions by expanding the existing product line to new customers and new applications.
  • Communicate customer input and needs for new product developments to design engineering and prioritize all new product development activities to maximize sales growth.
  • Lead cross-functional teams consisting of various operational units to determine critical inputs for the calculation of product manufacturing costs and required capital investments.
  • Calculate return on investments (ROI) for new product developments and author business cases for justification on the capital expenditures required for new product developments.
  • Determine new product pricing via the combination of investigative work into market-level pricing and striving to achieve corporate profit margin targets.
  • Key contributor to product and market deliverables required for effective product launches and truck and heavy equipment market branding.
  • Fully manage the product life cycle of the existing ATRO products in the truck and heavy-duty equipment industry to determine future market opportunity, the potential for modifications, or obsolescence.
  • Develop and deliver product training to internal teams as well as direct to customers.
  • Generate production forecasts and financial reports relevant to the market and act where needed to improve sales, profitability, and market share.
  • Conduct market research to determine Annual estimated use and analyze price sensitivity.
  • Proactively create recommendations for improvements to grow ATRO business within the market.
  • Provide technical/ Engineering support and ensure the products have the required technical certifications.
  • Ensure satisfactory 3rd party Testing and In-house testing.
  • Further ATRO brand recognition in the market
  • Visit partners & customers and attend industry trade shows to evaluate market needs.
  • Ability to travel 25%.
  • Advanced Microsoft Office skills, especially Microsoft Excel and PowerPoint.
  • Ability to extract information from ERP System to drive business Intelligence.
  • Highly organized and detail-oriented.


Qualifications:

  • Technical Acumen as it relates to product development and market positioning of products.
  • Customer-oriented focus.
  • Effective time management of key projects and set priorities.
  • Understanding of core marketing processes and strategies
  • Excellent verbal and written communication skills.
  • Ability to work cross-functionally with all departments of an organization.
  • Knowledge of structured product development processes, IATF16949 quality systems, and ISO14001 environmental systems.
  • Bachelor’s degree required. Engineering, Marketing, or Business Administration preferred.
  • B2B business experience within a customer-facing role. Ability to communicate with customers on technical and commercial subjects. Ability to convince customers on solutions with mutual benefit.
  • Must have Previous experience in a product development-related position for a manufacturing company.
  • Previous product management experience is a plus.
  • Experience in heavy trucks, construction machinery, or adjacent industries is a strong plus.
  • Advanced Microsoft Office skills, especially Microsoft Excel and PowerPoint.