Paid Media Manager

3 weeks ago

New York, United States HealthyLine Full time


Job Description:

Join HealthyLine as our Paid Media Manager, specializing in PPC and digital advertising. This role is pivotal in devising, executing, and optimizing state-of-the-art digital campaigns, with a significant focus on Google, Meta and Shopify as an ecommerce platform. The ideal candidate will be well-versed in managing various ad types and adept at leveraging keyword research and bid management to maximize campaign performance. This position requires a strong analytical mindset to drive insights from campaign data and inform strategy adjustments in real-time.


Key Responsibilities:

  • Manage day-to-day operations of digital marketing campaigns, focusing on advertising channels to maximize ROI.
  • Develop and execute innovative digital campaigns from concept through to launch, ensuring they align with broader marketing strategies and business objectives.
  • Create and manage campaigns on Shopify, optimizing for various landing page and ad formats, and promotional strategies.
  • Work closely with marketing team members to align campaign designs with evergreen, occasion, and retail specific promotions.
  • Conduct rigorous A/B testing and utilize digital ad types effectively to engage customers at all points of their journey.
  • Analyze campaign data to refine strategies, optimize performance, and deliver actionable insights to stakeholders.
  • Perform in-depth keyword and website research, ad grouping, and audience targeting to ensure campaign relevance and effectiveness.


Requirements:

  • Experience: 3-5 years in managing paid media campaigns, particularly with a focus on Shopify platforms.
  • Analytical Skills: Strong capability in data analysis, strategic thinking, and leveraging KPIs to drive decisions and improvements in campaign performance.
  • Platform Proficiency: Extensive experience with digital advertising platforms such as Google Ads, Meta Ads, TikTok Ads, Instagram Ads, and proficiency in managing SEO campaigns.
  • Influencer Marketing: Experience with paid social media influencer platforms and strategies.
  • Innovative Thinking: Staying informed of industry best practices and emerging technologies to maintain a competitive edge.
  • Communication Skills: Excellent communication and presentation abilities to effectively articulate campaign strategies and results to diverse stakeholders.

Salary:

Starts at $80,000 annually, with opportunities for advancement and bonuses based on performance and company growth.

This role is designed for a digital marketing professional who is eager to drive meaningful impact through meticulously crafted and expertly managed digital advertising campaigns. As a Paid Media Manager at HealthyLine, you will have the opportunity to showcase your skills in a dynamic, fast-paced environment while contributing to our mission of promoting holistic health and wellness.


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