Digital Content Specialist

Digital Content Specialist

Location: Culloden, WV (On-Site - No Remote work available)

Reports To: Marketing Manager

Service Wire Company, a premier manufacturer of electrical wire and cable, is currently seeking a Digital Content Specialist in Culloden, WV. If you are looking to join a growing organization and an opportunity to become a part of our team-oriented company, this may be the job for you

Position Summary:

Research, write and publish digital content to website and email to drive SEO (Search Engine Optimization) and awareness with customers and prospects, including electrical distributors and end users (specifying engineers, contractors).

Responsibilities include managing website, and tracking online presence and awareness using SEO best practices and tools. The role involves a great deal of writing and collaboration with a variety of internal departments at every level of the organization. The Digital Content Specialist will ensure accuracy within all existing materials while writing new content to drive awareness of key products and services that address customer pain points. A sharp eye for technical detail and a passion for communication will make for the ideal candidate.

Please share samples of your work (portfolio or links to published articles) along with your application.

Tasks/Duties/Responsibilities:

• Research target markets, keywords and industry trends to support SEO strategy
• Conduct keyword research and use SEO best practices to maximize online presence and awareness with target groups
• Work with team to develop SEO strategy, track results and continually monitor for improvement
• Collaborate with engineering and sales to write technical content for digital channels
• Collaborate with graphics team to develop visuals that support written content
• Maintain website and content across various specification portals to ensure accuracy with ongoing updates
• Generate new and creative ways to communicate with key stakeholders
• Prepare well-structured drafts using digital publishing platforms
• Edit and proofread written pieces before publication
• Additional duties as assigned

Skills and Abilities:

• Excellent technical writing and communication skills
• Strong understanding website management and SEO strategies
• Ability to research and understand target audiences
• Capacity to understand technical terms and jargon for use with specific audiences
• Strong self-management abilities and critical thinking skills
• Excellent organizational, time management, attention to detail and prioritization of tasks
• Ability to fact-check and grammar-check technical content pieces
• Cooperatively work and interact with internal customers and coordinate efforts with team

Requirements

• High School diploma or GED (General Equivalency Diploma)
• BS in Communication, Business, English, Journalism or relevant field, strongly preferred
• 3+ years of communications, journalism or public relations experience required
• Excellent writing and editing skills in English (French and/or Spanish a plus)
• Strong experience with standard SEO tools (Google Analytics, Tag Manager, etc.)
• Hands-on experience with Content Management Systems (Titan, WordPress, Joomla)
• Familiarity with digital content platforms (HTML, Adobe XD, Dreamweaver)
• Portfolio of technical articles written and publisher
• On-Site (No Remote work available)