Digital Content Specialist

Digital Content Specialist
Location:

Culloden, WV

(On-Site - No Remote work available)
Reports To:

Marketing Manager

Service Wire Company, a premier manufacturer of electrical wire and cable, is currently seeking a Digital Content Specialist in Culloden, WV. If you are looking to join a growing organization and an opportunity to become a part of our team-oriented company, this may be the job for you

Position Summary:

Research, write and publish digital content to website and email to drive SEO (Search Engine Optimization) and awareness with customers and prospects, including electrical distributors and end users (specifying engineers, contractors).

Responsibilities include managing website, and tracking online presence and awareness using SEO best practices and tools. The role involves a great deal of writing and collaboration with a variety of internal departments at every level of the organization. The Digital Content Specialist will ensure accuracy within all existing materials while writing new content to drive awareness of key products and services that address customer pain points. A sharp eye for technical detail and a passion for communication will make for the ideal candidate.

Please share samples of your work

(portfolio or links to published articles)

along with your application.

Tasks/Duties/Responsibilities:
Research target markets, keywords and industry trends to support SEO strategy
Conduct keyword research and use SEO best practices to maximize online presence and awareness with target groups
Work with team to develop SEO strategy, track results and continually monitor for improvement
Collaborate with engineering and sales to write technical content for digital channels
Collaborate with graphics team to develop visuals that support written content
Maintain website and content across various specification portals to ensure accuracy with ongoing updates
Generate new and creative ways to communicate with key stakeholders
Prepare well-structured drafts using digital publishing platforms
Edit and proofread written pieces before publication
Additional duties as assigned

Skills and Abilities:
Excellent technical writing and communication skills
Strong understanding website management and SEO strategies
Ability to research and understand target audiences
Capacity to understand technical terms and jargon for use with specific audiences
Strong self-management abilities and critical thinking skills
Excellent organizational, time management, attention to detail and prioritization of tasks
Ability to fact-check and grammar-check technical content pieces
Cooperatively work and interact with internal customers and coordinate efforts with team

Requirements
High School diploma or GED (General Equivalency Diploma)
BS in Communication, Business, English, Journalism or relevant field, strongly preferred
3+ years of communications, journalism or public relations experience required
Excellent writing and editing skills in English (French and/or Spanish a plus)
Strong experience with standard SEO tools (Google Analytics, Tag Manager, etc.)
Hands-on experience with Content Management Systems (Titan, WordPress, Joomla)
Familiarity with digital content platforms (HTML, Adobe XD, Dreamweaver)
Portfolio of technical articles written and publisher
On-Site (No Remote work available)

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