Product Marketing Manager, Channel

2 months ago

Boston, United States Devo Full time

Devo replaces traditional SIEMs with a real-time security data platform. Its integrated platform serves as the foundation of security operations and includes data-powered SIEM, SOAR, and UEBA. AI and intelligent automation help security teams work faster and smarter so they can make the right decisions in real time.

Headquartered in Boston, Mass., Devo is backed by Insight Partners, Georgian, and Bessemer Venture Partners. Learn more at www.devo.com.

Devo is a privately held, hyper-growth SaaS company, and we are looking for a Product Marketing Specialist who is passionate about cybersecurity, building strong connections with our buyers and partners, and making a positive impact on enterprises and the community.

Job summary:

We are searching for a versatile and experienced Product Marketing Manager, Channel who will play a pivotal role at the intersection of product and partner marketing at Devo. You will be responsible for executing strategies that effectively position and market our products both directly to buyers and jointly with our channel partners, primarily Managed Security Service Providers (MSSPs), Global Systems Integrators (GSIs), and resellers.



Responsibilities:

  • Product Positioning and Messaging: Craft compelling product positioning and messaging that resonates with both direct customers and partners’ customers, highlighting the unique joint value proposition of Devo and the partner’s solutions.
  • Enablement and Collateral Development: Build and deliver comprehensive marketing materials, sales tools, training programs, and compelling content (including joint solution briefs, presentations, and call scripts) that equip partners and Devo sellers to effectively represent, sell, and drive sales for Devo's products.
  • Market-with-channel motions: Collaborate with channel partners to develop and execute joint go-to-market plans and co-marketing campaigns—including self-service partner-led campaigns, via a Partner Relationship Management (PRM) platform, and Devo-led campaigns—that maximize reach and impact.
  • Product Launches: Lead the cross-functional execution of product launches and releases, ensuring successful market introduction through both direct and partner channels.
  • Connect With Partners: Build and nurture strong relationships with key MSSP, GSI, and reseller partners, acting as their primary product marketing liaison and ensuring their needs are met.
  • Performance Measurement and Optimization: Track, analyze, and report on the effectiveness of both product and partner marketing initiatives, using data-driven insights to optimize strategies and drive continuous improvement.


Qualifications:

  • 8-10 years of product marketing experience, with a proven track record of success in both product and channel marketing within the cybersecurity industry.
  • Experience in marketing security operations technologies, including SIEM, SOAR, and UEBA.
  • Deep expertise in product positioning, messaging, and value proposition development.
  • Proven ability to create and execute effective marketing strategies across multiple channels.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Exceptional communication and collaboration skills, capable of building strong relationships with both internal and external stakeholders.
  • Education: Bachelor's degree in marketing, business, or a related field.


Additional requirements:

  • Familiarity with working with AWS as an ISV partner is a plus
  • Excellent writing, presentation, and public speaking skills.
  • Comfortable with ambiguity and able to adapt quickly.
  • Proficiency in Hubspot, Salesforce, and MindMatrix (or equivalent PRM) platforms.
  • Willingness to travel as needed to support partner activities and events.


Why work at Devo:

  • Focus on Security and Data Analytics: If you’re passionate about security operations, data analytics, or enterprise-level IT infrastructure, we will offer you a chance to be part of a platform that helps organizations monitor and secure their systems in an increasingly digital world. You will have the opportunity to work with innovative products that solve real-world challenges.
  • Career growth: You’ll join a company where we value our people and provide the tremendous opportunities that come with a hyper-growth organization. To grow as a professional our development programs include:
  • Company-paid job-related technical certifications.
  • Personal development plans based on career paths.
  • Full support for internal job movements as part of career development.
  • Work-Life Balance: We promote a healthy work-life balance with flexible working conditions, including remote work opportunities.
  • Multicultural environment: With offices and clients globally, we offer a chance to work in a multicultural environment, giving our employees international exposure and the opportunity to collaborate across regions.



Comprehensive benefits:

  • Flexible health benefits including medical, dental and vision coverage.
  • 401(k) program with company match.
  • Employee Stock Option plan.
  • Paid parental leave for the birth or adoption of new children.
  • Employee referral program — get a bonus for helping friends get jobs at Devo
  • Office centrally located in Boston, featuring a well-stocked kitchen with free coffee, cookies, and fruit every day
  • Gender and diversity initiatives to increase visibility, inclusion and belonging.

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