Director, Consumer

2 weeks ago

New York, United States JONESWORKS Full time

Director, Consumer & Lifestyle


JONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Director (Consumer & Lifestyle) in our NY office.


The ideal candidate is a seasoned communications leader with experience developing, mobilizing, managing, and executing impactful PR and marketing campaigns for consumer & lifestyle clients. The candidate must be a strategic thinker, have an extensive client management background, and deeply understand the ever-changing media and industry landscape.In addition, the candidate must be a trusted advisor to internal and external teams and can effectively lead a team to consistently deliver on clients’ objectives, on time and within budget.


Core Responsibilities:

  • Develop and lead creative and innovative, results-driven public relations programs to support client objectives
  • Collaborate with clients and key stakeholders to develop compelling brand narratives
  • Cultivate and maintain solid relationships with clients and media/partners as relevant to program needs to secure high-level features and placements that position clients as thought leaders and innovators in their industry
  • Work in collaboration with clients’ external brand partners and business enterprises to ensure effective integration of all communications efforts, identifying opportunities for amplification, synergy and efficiency
  • Oversee creation of original materials, such as press releases, media alerts, communications, press and marketing assets, features, exclusives, and Op-eds
  • Develop action plans for achieving and measuring activation success, including setting KPIs
  • Demonstrate strong analytical skills and utilize appropriate tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time
  • Effectively package work to showcase JONESWORKS’ impact against client objectives, helping clients to merchandise our value to key stakeholders
  • Stay current on audiences, cultural trends, media landscape to inform strategic recommendations
  • Manage a team to deliver on clients’ critical success factors
  • Work closely with agency leadership to manage team resources and position team for growth
  • Support organic and new business growth
  • Develop accurate, profitable scopes of work and effectively manage budgets
  • Maintain sound judgment and discretion when handling sensitive and confidential information


Qualifications:

  • BA/BS degree in related field
  • 8+ years of relevant PR experience across a variety of corporate clients
  • Possess solid understanding of the corporate communications industry
  • Proven success in securing major media opportunities for key clients, brand development and development and execution of creative and strategic communication plans
  • Seamless management of all deliverables across spectrum of scope of work, with inputs from a variety of stakeholders
  • Extremely organized, with excellent verbal and written communication skills and an acute attention to detail
  • Experience working in a fast-paced, cross-functional team environment
  • Ability to manage multiple projects at once and lead team to meet deadlines
  • Must have a high degree of motivation and work well both as an individual and within team environment
  • Ability to manage a team through clear communication and direction


Benefits:

  • JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks
  • Salary: $105-130K


***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***

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