Media Director, Paid Social

We are Lever - a marketing agency that stands at the intersection of experience and innovation. Lever is a place where the expertise of industry vets harmonizes with the latest advancements in advertising technology. Our focus? Spotlighting our clients, the true protagonists of our success narratives.

Our team is a dynamic collective of individuals, united in their pursuit of excellence and innovation. We foster a culture of transparency and adaptability, building partnerships grounded in trust and mutual growth. At Lever, we are more than just a team; we are a community of professionals who are curious, driven, and committed to delivering results that surpass expectations.

As a potential member of the Lever team, you would be joining an organization that values great work, strong integrity, and high morale. We are growth-oriented, constantly seeking avenues to not only enhance our clients' journeys but also to nurture careers and foster lasting relationships.

Join us at Lever, where we are reshaping the marketing landscape, one success story at a time.

Job Description:

Success in this role will be measured in terms of your ability to manage and develop employees, processes, initiatives, and technologies to improve the agency’s overall media offering. You’re ultimately responsible for developing and driving direction and activity on client business through premier thought leadership, campaign management, and media performance. This role reports to the Director, Paid Media. A successful Senior Manager has comprehensive experience in managing digital marketing campaigns across several paid channels. He/She/They have proven experience in managing and developing a team of media managers. He/She/They are a leader/self-starter and understand a 360 approach to marketing, audience engagement, and industry innovation.

What You'll Do:

• Oversee paid social and programmatic campaign management. Includes campaign planning, setup, Ad copy development, quality assurance, testing, measurement/reporting, and optimization across a variety of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, etc.) and programmatic tactics (Banner, Native, CTV, DOOH, Audio, In-Game, etc.)
• Lead and mentor peers and fellow team members, sharing your experience and ideas so all can learn and grow.
• Educate direct reports to create tactical execution and documentation to support overall client/campaign strategy and goals.
• Introduce new technologies, trends, media channels, resources, initiatives, and processes to improve media operations.
• Consult senior managers and directors on outside industry/vertical trends.
• Rapidly assess, forecast, propose, and execute paid social programs and campaigns that deliver leads and achieve performance goals for agency clients.
• Responsible for ensuring all builds and media plans stay on track. This means overseeing budgets and forecasts, evaluating and improving campaign effectiveness, and pinpointing new opportunities for growth and expansion.
• Help team members manage multiple campaigns and projects simultaneously; develop and apply right-sized plans and efforts that balance productivity and performance.
• Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend and drive efficiency.
• Design and build custom reports and data analyses, joining multiple datasets together when needed to gain valuable views of performance. Identify and articulate key insights and recommendations to team, leadership, and clients.
• Research, trend, and report competitive market activities; keep pace with programmatic and social media platform changes, trends, and cutting-edge tactics; apply learnings quickly to campaigns.
• Collaborate with agency teams (Client Services, Paid Search Platform, SEO,) as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs.
• Conduct product knowledge sessions quarterly across various teams as part of our training program and demonstrate your thought leadership in the field.

What You'll Bring:

• A can-do, self-motivated, and performance-driven personality. You are comfortable digging in and getting your “hands dirty” no matter the task or challenge.
• Hands-on experience building and managing multiple campaigns across various paid and social media and digital ad platforms.
• 5+ years of digital advertising, paid media, and campaign management experience, with 2+ years executing large budget paid social and programmatic campaigns (>$100K/month) that generated leads or E-commerce results.
• Experience in managing and developing multiple employees.
• Experience working in a fast-paced, performance-focused media agency or business environment. Adept at handling new challenges and changes with ease.
• Highly analytical, yet agile mindset; proven experience improving response rates, campaign ROAS, and program effectiveness through A/B testing, conversion optimization, channel expansion, creative design, and more.
• Ability to organize, trend and analyze large datasets with ease and accuracy. Knowledge of database fundamentals and data management best practices; adept at using advanced Excel functions – such as VLOOKUP’s, pivot tables, nested formulas, conditional formatting, data delimiters, and various chart/graphs – to analyze performance and gain insights.
• Experience with lead attribution, user tracking, and/or multi-touch measurement tools and methods to measure and optimize the effectiveness of funnel-aligned digital activities. Includes: pixel implementation, web analytics tools, site conversion event tracking, online/offline lead datasets, reporting and conversion API connections, and more.
• Detail-oriented with strong project management skills. Ability to handle multiple projects with ease, prioritizing when necessary. Skilled at using tools like Microsoft Planner to manage tasks, coordinate across teams, track deliverables, and streamline processes for efficiency,
• Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, clients, and partners.

Software Experience Required:

• Meta/FB Business Manager and associated tools (Ad Manager, Partner Manager, Events, Automated Rules, Data Sources, Campaign Planner, etc.)
• Twitter for Business, Ad Manager
• TikTok Business Center, Ad Manager
• LinkedIn Marketing Campaign Manager
• DSPs like DV360, StackAdapt, Choozle
• Tagging tools: Google Tag Manager, Adobe Launch
• Microsoft Excel data management and advanced analysis and reporting functions
• MS Office Tools such as Outlook, PowerPoint, SharePoint, and Word
• Google Analytics, Adobe Analytics or other site analytics tools
• Project management such as Microsoft Planner, Asana, Atlassian/Jira, Trello, Monday.com, or similar
• Slack, MS Teams or other message and collaboration tools
• CRM and database tools such as Salesforce

Benefits:

• Competitive salary
• 100% premium paid medical, dental and vision benefits for employees
• 401K with a salary match
• Paid holidays
• Competitive vacation and personal time-off package
• Remote working
• Company donation match – you donate, we donate
• Time off for community service – because charity can’t always wait until evenings or weekends