Product Manager

2 weeks ago


Corona, United States Troy Lee Designs Full time

POSITION: PRODUCT MANAGER


THE COMPANY: Troy Lee Designs is a globally recognized leader in the design and manufacturing of high-performance protective gear and apparel for the action sports industry. Based in Corona, CA, TLD’s innovative products cater to a diverse customer base, including motocross, mountain biking and other adrenaline-fueled sports enthusiasts. With a commitment to cutting-edge design, quality craftsmanship and athlete-driven innovation, TLD continues to push boundaries in the sports apparel industry.


THE ROLE: We are seeking a dynamic and experienced Product Manager to join our team at Troy Lee Designs. You will play a crucial role in driving the development and success of our product lines, focusing on delivering top-tier performance gear and helmets for mountain biking and motocross enthusiasts. This role requires a deep understanding of our target market, a passion for action sports, and the ability to work cross-functionally with multiple teams in bringing innovative products to life.


RESPONSIBILITIES:


PRODUCT STRATEGY & VISION:

  • Develop and execute a product strategy that aligns with Troy Lee Designs’ brand values and market goals
  • Identify market trends, customer needs, and competitive opportunities to drive product innovation and differentiation
  • Create and maintain a product roadmap, ensuring alignment with overall business objectives


PRODUCT DEVELOPMENT:

  • Work with the design team to guide the product development process from concept through to launch, working closely with design, marketing and sales teams
  • Oversee the development of detailed product specifications, ensuring all products meet performance, quality and cost objectives
  • Manage the product lifecycle, from ideation and prototyping to testing, production and market release


MARKET ANALYSIS & CONSUMER INSIGHTS:

  • Conduct market research to understand customer needs, preferences and behaviors
  • Analyze industry trends and competitor products to inform product development and positioning strategies
  • Utilize customer feedback and insights to continuously improve products and address market demands


CROSS-FUNCTIONAL COLLABORATION:

  • Collaborate with the marketing team to develop go-to-market strategies, including product positioning, pricing and promotional plans
  • Work with the sales team to ensure product knowledge and support, enabling them to effectively sell and represent the TLD brand
  • Partner with operations and supply chain teams to ensure timely and cost-effective production and delivery


PERFORMANCE MONITORING:

  • Monitor product performance post-launch, including sales, customer feedback and market reception
  • Utilize data-driven insights to make informed decisions and adjustments to product strategy as needed
  • Prepare and present product performance reports to senior management


EDUCATION & EXPERIENCE:

  • Bachelor’s degree in product management, business administration or a related field
  • 5+ years of experience in product management, preferably in the sports or outdoor industry


ATTRIBUTES & ABILITIES:

  • Strong understanding of mountain biking, motocross and/or action sports gear markets
  • Proven track record of successfully managing product lifecycles from concept to launch
  • Excellent project management skills with the ability to manage multiple projects simultaneously
  • Strong analytical skills and the ability to leverage data to drive decisions
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams
  • Passion for action sports and a deep understanding of the TLD brand and customer base


COMPANY BENEFITS:

  • Medical: HMO, PPO, HDHP/HSA, PPO
  • Dental: HMO and PPO+
  • Vision
  • Co-paid Life/AD&D
  • 10 days of vacation (accrued)
  • 5 days of sick time
  • 401K

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