Marketing Copywriter

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category with national brands including Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.

We are seeking a highly motivated and detail-oriented consumer products Copywriter and Storyteller, responsible for creating, conversion focused e-commerce content including product descriptions, landing pages, and email marketing campaigns, as well as engaging and compelling blog posts and inspirational content. The ideal candidate will have a strong understanding of SEO best practices, be skilled in keyword research, and know how to craft content that drives traffic and boosts sales.

Key Responsibilities

·        Write compelling, product descriptions that highlight features, benefits, and unique selling points.

·        Develop strong SEO copy for product pages, category pages, blogs, emails, and e-commerce related content.

·        Create compelling B2C and B2B email marketing campaigns to generate sales 

·        Create compelling blog posts and educational how-to stories that teach and inspire product use and purchase

·        Write clear and concise instructions for packaging in collaboration with the product development team.

·        Conduct keyword research to optimize existing content and create new, high ranking web pages.

·        Ensure content aligns with brand tone and voice.

·        Update and optimize current website content to improve organic search rankings.

·        Work closely with the communications and e-commerce team to improve user experience through copy.

·        Monitor and analyze content performance using SEO tools, improve engagement and conversion rates.

Qualifications 

·        BA/BS in English or Communications

·        3-5 years’ experience as a Copywriter, preferably in a consumer products e-commerce environment.

·        Solid understanding of SEO best practices and techniques, including keyword research and on-page optimization.

·        Ability to write clear instructions along with persuasive, and engaging content tailored to target audiences.

·        Experience using SEO tools such as Google Analytics, SEMrush, or similar.

·        Experience with Adobe Magento platform is a plus.

·        Experience with Canva and Klayvio is a plus.

·        Collaborate with marketing teams to design engaging and visually appealing email layouts.

·        Strong attention to detail and excellent time-management skills.

·        Ability to work independently and collaborate with cross-functional teams. 

Provide three examples of your work that showcase your versatility as a copywriter.