Digtial Graphic Designer

2 weeks ago


San Diego, United States VIIA Hemp Company Full time

We are seeking a versatile Email Designer to join our marketing team. 70% of your time will be dedicated to creating compelling email assets, while the remaining 30% will involve supporting design tasks across social media, websites, and print materials. We're looking for a designer who can drive engagement and conversions with their design expertise.


Responsibilities

  • Design visually captivating and strategically effective email campaigns that align with marketing objectives, brand guidelines, and industry trends.
  • Develop responsive, user-friendly, email templates optimized for different devices and email clients.
  • Write compelling copy and construct segmented lists to personalize messaging and optimize engagement.
  • Manage the email marketing calendar, ensuring timely and relevant communications aligned with product launches, promotions, and brand milestones.
  • Email Automation Development and Optimization: Build and improve our email automation to enhance customer engagement and conversion rates. This includes but is not limited to, our welcoming series, browse abandonment emails, cart abandonment emails, and any other automations you identify as opportunities for growth. 
  • Regularly review and analyze the performance of these automations, making adjustments as necessary to ensure optimal effectiveness.
  • Weekly Email Campaigns: Execute 2-3 email campaigns each week, aligning with our marketing objectives and promotional calendar.
  • Work closely with the marketing team at the beginning of each month to outline the email marketing calendar, ensuring content is timely, relevant, and engaging.
  • Paid Ads: Design visually appealing and platform-compliant ads, including both static images and animations. Understands the nuances of social media advertising, such as aspect ratios, text overlay limits, and audience engagement strategies.
  • Any other social media tasks by creating and scheduling posts, designing graphics, and engaging with followers to foster community interaction.
  • Regularly assess and improve automated email and social media strategies, including segmentation, workflow automation, and A/B testing.
  • Analyze campaign performance using metrics such as open rates, click-through rates, conversion rates, engagement metrics, and revenue generated, and adjust strategies accordingly.
  • Support the Marketing and Sales team in design efforts to further brand exposure.
  • Any other creative and design-related tasks for digital and print.


Qualifications & Skills

  • Portfolio of work.
  • Bachelor's degree in Graphic Design or related field.
  • 2+ years of experience in graphic design.
  • Proficient in Adobe Creative Suite and Figma.
  • Effective communication skills to understand VIIA's design needs, collaborate with team members, and articulate design concepts.
  • Experience using email marketing software, especially Klaviyo, for campaign creation, list management, and familiarity with social media management tools.
  • Excellent writing, editing, and communication skills, with an eye for detail and the ability to craft compelling copy.
  • Strong understanding of segmentation, workflow automation, and email marketing best practices.
  • Familiarity with web design principles.
  • Ability to manage multiple projects and meet deadlines.


We implement a 2-month trial period to evaluate the candidate's skills and potential fit for a permanent role.


As a member of our dynamic team, you'll not only refine your design skills, you will immerse yourself in a collaborative environment where innovation thrives. At VIIA, we believe in the power of individual growth and collective success. We offer exclusive health benefits and perks once you become a full-time employee. Be a part of the future of wellness



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