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Digital Marketing Manager

2 months ago

Miami, United States Newlink® Full time

Job Title: Digital Marketing Manager (Social Media Focus)

Location: Miami, FL (Bilingual - English/Spanish)


Position Summary:

The Digital Marketing Manager at Newlink is a key leadership role that bridges strategic and tactical digital marketing expertise with a strong focus on social media. This professional is responsible for overseeing the development and execution of comprehensive social media strategies, while also liaising with the paid media team and external vendors. The ideal candidate will have a proven track record in digital marketing and social media, including hands-on experience in developing strategies, managing accounts, and delivering client-focused proposals. This role requires a dynamic individual who can drive growth, enhance client satisfaction, and contribute to the development of Newlink's digital marketing offerings.

Key Responsibilities:

  • Social Media Strategy: Lead the development, execution, and optimization of innovative social media strategies for key client accounts, ensuring alignment with overall digital marketing goals.
  • Client Management: Serve as the primary point of contact for clients, providing expert guidance on social media initiatives and ensuring deliverables meet or exceed client expectations.
  • Paid Media Liaison: Act as a liaison between account and paid media team, managing proposal quests and other paid media needs. Experience in execution of paid campaigns is a plus.
  • Proposal Development: Develop and present compelling digital marketing proposals that showcase a deep understanding of client needs and industry trends.
  • Account Growth: Identify and pursue opportunities for organic growth within existing client accounts, contributing to Newlink’s overall revenue goals.
  • Team Leadership: Mentor and guide junior team members, fostering a collaborative and high-performing work environment.
  • Industry Trends: Maintain a keen awareness of the latest digital marketing and social media trends, providing proactive recommendations to clients and internal teams.
  • New Product Development: Contribute to the creation and enhancement of Newlink’s digital marketing products and services, aligning them with market demands.


Skills and Qualifications:

  • Expertise in Social Media: Strong, demonstrated experience in crafting and executing social media strategies that drive engagement, brand awareness, and measurable results.
  • Digital Marketing Knowledge: General understanding of digital marketing principles, including SEO, content marketing, and paid media.
  • Client-Focused Approach: Excellent client management skills, with the ability to build strong relationships and deliver high-quality work under tight deadlines.
  • Strategic Thinking: Ability to think creatively and strategically to solve complex challenges and enhance client outcomes.
  • Team Leadership: Proven leadership skills with the ability to manage and mentor junior team members.
  • Bilingual Proficiency: Fluent in both English and Spanish, with strong writing and communication skills in both languages. Portuguese is a plus.
  • Educational Background: BA or BS degree in Marketing, Communications, or a related field. A graduate degree is preferred.
  • Experience: Minimum of five (5) years of experience in digital marketing or social media roles, with a strong emphasis on social media strategy.


About Newlink:

Newlink is an internationally recognized consulting firm headquartered in Miami, Florida, with offices in Spain, the Dominican Republic, Peru, Mexico, and Argentina. We are driven by our collaborative consulting approach, Orbital Thinking, which has earned us a reputation for transforming organizations through strategic and innovative solutions. At Newlink, we believe in the power of connection, and we are committed to helping our clients achieve meaningful and lasting impact.