Marketing Specialist

3 weeks ago

Lake Oswego, United States Lightspeed Aviation Full time

If you are interested in applying for this position please send your current resume and a cover letter to yourfuture@lightspeedaviation.com, with the subject line Marketing Specialist.


Position Purpose:

With a brand and customer centric orientation, the Marketing Specialist provides support to marketing efforts through a variety of demand generation and customer facing activities including communications, events, and philanthropy.


Nature and Scope:

This position reports to the Senior Director of Marketing and is involved in many aspects of Lightspeed’s Marketing. This is a cross-functional role that will interact with Sales, Finance, Engineering and Customer Support. Projects include marketing communications drafts and documents, company events, trade shows, new product launches, responses to charitable requests and any other projects as needed. The Marketing Specialist will gather and analyze market trends, competitive product trends, internal sales trends and work on other analytical projects as they arise. The Marketing Specialist contributes to the company’s marketing strategy and ideation and has a deep understanding of the customer, the unique Lightspeed proposition and brand messaging.

 

Responsibilities:

Marketing Communications

  • Incorporates brand and product messaging into projects consistent with the brand guidelines
  • Creates written materials such as emails, website landing pages and presentations to communicate effectively with various market segments 
  • Maintains a content calendar and publishes blog posts to keep customers engaged using inbound marketing best practices
  • Keeps website current with updates including but not limited to product updates, program changes, advertising and page copy
  • Collaborates with their sales and marketing peers to build plans for sales and marketing initiatives such as demand generation, campaigns, contests and promotions

 

Philanthropic Liaison

  • Evaluates requests for donations and makes recommendations on action and within budget
  • Makes sound philanthropic decisions based on Return on Investment (ROI) metrics
  • Drives engagement and web traffic with recipients of Lightspeed charitable effort

 

Event Organization

  • Plans and leads event activity including budgets, schedules, objectives and goals, messaging, scheduling, and logistics
  • Manages the internal and external resources to complete projects on time and on budget
  • Leads other customer-centric projects as needed, including retail display construction, market research, industry/partner events, focus groups, and the like

 

Analytics and Documentation

  • Manages the marketing repository of trade show recap reports, promotion analyses, competitive data, etc.
  • Maintains an archive of marketing assets including solicited and organically acquired customer-generated images and videos and other collateral to be used in marketing efforts
  • Creates regular sales and marketing reports and scorecards
  • Creates project related analyses, including ROI reporting, as needed
  • Creates and maintains analysis of customer feedback surveys for trending reports


Qualifications:

Required:

  • 2-3 years of relevant marketing experience in a consumer products company
  • 3+ years of experience with WordPress and HubSpot marketing automation platform
  • Strong verbal and written communication skills
  • Attention to detail and a high level of organization
  • Ability to successfully manage multiple projects with concurrent deadlines
  • Ability to collaborate with a creative work team
  • Competitive and goal oriented
  • Insatiable desire to learn and try new things
  • Customer oriented
  • Positive attitude, high energy level and passion for success

 

Preferred:

  • Bachelor’s degree in Marketing, Communications, English, Business or related field or equivalent experience preferred
  • Demand generation for consumer goods
  • International experience a plus
  • Passionate and knowledgeable about the recreational aviation, outdoor, audio, military, or automotive industries


About Lightspeed Aviation

Entrepreneurial and customer-obsessed, Lightspeed has become an aviation leader by creating unique to the world headsets for pilots through operating with a simple strategy: know your customer well and remain committed to relentless product evolution that expands performance to the edge of technological possibilities. This approach allowed Lightspeed to enter the aviation headset market as the innovation leader and allows us to set the standard for what is possible in the categories in which we compete. It's also a large part of why Lightspeed enjoys tremendous brand loyalty, with an outstanding reputation around the globe for its expertise and integrity.


In 2022, the company launched a new category of aviation products. Layering life-saving technologies on top of its award-winning audio and ANR platform, Lightspeed ushered in a new era of aviation safety. With this, the company continues to live its mission of “creating products that protect and save lives.”

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