Marketing Director

Job Title: Marketing Director - 3B Scientific US

Location: Tucker, GA, USA

Company Overview: 3B Scientific is a leader in the rapidly growing medical simulation market, dedicated to revolutionizing medical education worldwide. With a commitment to innovation and excellence, we provide cutting-edge simulation solutions that enhance training and improve patient outcomes. Our recent acquisitions of prominent US businesses including Wallcur, Cardionics, iSimulate, and IngMar Medical to strengthen our position as a global leader in medical simulation technology.

Position Overview: We are seeking a talented and experienced Marketing Director to join our dynamic team in Tucker, GA. In this role, you will be instrumental in developing and executing comprehensive marketing strategies for our newly acquired US businesses. Working closely with cross-functional teams and our German-based headquarters, you will drive brand awareness, lead generation, and customer engagement initiatives across North and South America.

Key Responsibilities:

·       Strategic Planning: Develop and implement a cohesive marketing strategy aligned with 3B Scientific's overarching goals and objectives. Collaborate with cross-functional teams to identify key market segments, competitive positioning, and growth opportunities.

·       Brand Management: Lead efforts to strengthen and elevate the 3B Scientific brand presence of Wallcur, Cardionics, iSimulate, eSono,LifeCast and IngMar Medical in the US market. Ensure brand consistency across all channels and touchpoints.

·       Content Development: Create compelling and targeted content including blog posts, whitepapers, case studies, and multimedia assets to support lead generation, thought leadership, and customer engagement initiatives.

·       Digital Marketing: Oversee digital marketing initiatives including website management, email campaigns, social media, SEO/SEM, and online advertising. Leverage analytics to optimize campaign performance and drive measurable results.

·       Event Management: Plan, coordinate, and execute industry events, conferences, and trade shows to showcase our products and engage with key stakeholders. Develop pre- and post-event strategies to maximize ROI and lead generation.

·       Market Research: Stay abreast of market trends, industry developments, and competitor activities to inform strategic decision-making and identify emerging opportunities.

·       Collaboration and Communication: Foster strong relationships with internal stakeholders, external partners, and key opinion leaders to drive collaboration and align marketing efforts with business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field required.
• Minimum of 3-5 years of experience in a marketing role, with direct experience in creating and managing online/email marketing campaigns.
• Proven experience in marketing management within the healthcare, medical device, or life sciences industry.
• Strong understanding of digital marketing best practices, including SEO, SEM, social media, and content marketing.
• Proficiency in analytics tools (Google Analytics preferred), MS Office, HubSpot, Adobe Creative Cloud, and HTML.
• Strong ability to work both independently and collaboratively in a fast-paced, team-oriented environment.
• Proven track record of successfully managing multiple priorities and projects with strong written and oral communication skills.
• Highly organized with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
• Valid driver's license and passport, with a strong work ethic, ability to perform under pressure, flexibility, loyalty, and reliability.

Why Join Us: At 3B Scientific, you'll have the opportunity to make a meaningful impact on medical education and patient care globally. With a supportive and collaborative work environment, competitive compensation, and opportunities for professional growth, we offer an exciting and rewarding career path in the rapidly evolving field of medical simulation technology.

How to Apply: If you're passionate about marketing and eager to drive growth in the medical simulation market, we invite you to join our team. Please submit your resume and a cover letter outlining your qualifications and why you're the ideal candidate for this position.tc.)