Web Content Specialist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Atlanta, United States 24 Seven Talent Full time

Position Overview:

The Ecommerce Content Marketing Specialist will be assisting the Retail Marketing Manager with day-to-day Ecommerce initiatives and tasks. Primary responsibilities and focus will be product content development such as marketing copy, keywords, and images.

Responsibilities include:

• Develop engaging product sales copy that accurately represents the product and highlights features to drive more sales (product marketing paragraphs and bullet points) - content implemented on retailer websites and other marketing channels

• Integrate relevant keywords to optimize content visibility and drive organic traffic

• Responsible for initiating retail photography projects and maintaining internal image databases – new product launches, existing product maintenance, existing product clean-up projects and new SKUs

• Create and upload in-use/application images and enhanced content to our Retailer Ecommerce websites

• Maintain internal content databases

• Work cross functionally to ensure that all product content is delivered to retailer websites accurately

• Cultivate standards, processes and best practices for content creation, distribution and maintenance of new and existing product listings

• Work with Marketing Communications team on infographics and videos

• Assist with retail social content creation

• Ratings and Review response assistance

• Stay informed about content trends, competitor content changes and relevant industries changes

• Additional responsibilities as assigned

Required (Basic) Qualifications:

• Bachelor's degree from an accredited institution (Business or Technical)

• Minimum 2-3 years in content marketing experience

• Exceptionally strong copywriting, proofreading, and communication skills with high attention to detail – writing samples are a must

• Experience in writing consumer-facing content

• Experience with creating content for marketing programs including email, SEO, website, supporting product launches, social media, events, customer, community, and more

• Proficiency in Microsoft Office Suite with advanced skills in Excel

• Strong critical thinking, attention to detail and organizational skills

• Photoshop/In-Design experience

• SEO experience

Preferred Qualifications:

• Experience working with retailers such as Lowe’s, Home Depot, Menards and Amazon

• Experience with retail syndication systems such as Syndigo and Salsify a plus


Position Success Criteria:

• Candidate must be detail oriented

• Excellent written communication

• Excellent organizational, communication and presentation skills - both verbal and written with ability to make necessary status reports and technical presentations

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