Product Development Specialist

4 days ago


Homestead, United States Silver Vase Full time

We are seeking a dynamic and innovative Product Developer/Marketing Specialist to join our team. This dual-role position requires a creative individual who can effectively develop and enhance products while also driving marketing strategies to ensure successful product launches and market positioning. You will work closely with cross-functional teams to drive product initiatives from concept to launch.


Duties

Product Development:

  • Collaborate with cross-functional teams to identify market needs and opportunities for new products.
  • Conduct market research and competitive analysis to inform product design and features.
  • Develop product specifications, prototypes, and final products, ensuring alignment with brand standards.
  • Oversee the product lifecycle from concept through launch, including testing and feedback.

 Marketing:

  • Create and implement marketing strategies to promote new products, including digital marketing, social media, and traditional advertising.
  • Develop marketing materials such as product descriptions, brochures, and promotional content.
  • Analyze market trends and customer feedback to refine marketing approaches and product offerings.
  • Coordinate product launches, ensuring all marketing channels are aligned and messaging is consistent.

Experience

  • Proven experience in product development or engineering roles within a relevant industry.
  • Strong understanding of customer relationship management principles and practices.
  • Proficiency in project management methodologies and tools; experience with Salesforce is a plus.
  • Demonstrated ability in sales negotiation techniques and business development strategies.
  • Familiarity with software applications used in design and development processes is preferred.
  • Excellent communication skills, both verbal and written, with the ability to work collaboratively in a team environment.
  • A strategic mindset with the capability to analyze market trends and apply insights effectively.

Join us as we innovate and create products that make a difference



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